Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-02-05编辑:zhaotianyun点击率:12099
论文字数:3139论文编号:org201601292021139349语种:英语 English地区:澳大利亚价格:免费论文
摘要:摘要:本文主要讲述了创建和发展雇主品牌的方法和策略,来识别人的需求,评估组织的资源和能力并定义了雇佣关系。
交流——Communication
The value proposition and the expectations from employees need to be communicated both internally and externally: Internally because current employees will be the biggest form of promotion of the brand equity and externally in order to attract the required talent. Figure 3 is a diagrammatic representation of this process.
Figure : Employer Branding Process
关键成功因素——Critical Success Factors
高管和员工输入——5.1 Executive and Employee Input
Clearly, this is not an initiative that HR will succeed in by going it alone because it usually requires a change in not only organisational structure but also culture. It requires executive buy-in and commitment as well as that of the employees who will be the brand champions and who have a deeper understanding of how some of the initiatives can be successfully implemented. Sartain and Finney (2003: p110) state that: 'employee referrals are the most valuable source of talent'. They cite Yahoo! as an example stating that half of the employees came in through personal introduction by existing employees. Many of the strong employer brands are those whose employees are regarded as co-creators of value and are usually not referred to as staff but partners, associates e.t.c. Apple uses such terms as Genius and Creatives (Apple website 2010).
差异性——Differentiation
Clearly to attract key talent there needs to be a clear differentiation from competitors. This answers the question: what makes an organisation a better employer than the competition? It is what distinguishes the employee value proposition (EVP) from any other.
文件——Documentation
The initiatives must be written down for continuity and for clarity. It will also provide a launch pad for the metrics of measurement and ensure there is a focus. The EVP should be clear and may be communicated by a simple brand statement e.g. Apple - 'Part career, Part revolution' (Apple website 2010)
5.4 沟通和承诺——5.4 Communication and Commitment
As stated before, communication is key to the success of employer branding. The message should be consistent and represent real value to the intended targets. It also needs to be reflected in every facet of the organisation. This is where commitment comes in .The company needs to deliver what it promises. For example, a company, which communicates a work-life balance ethos, cannot afford not to have a favourable policy for pregnant and nursing mothers.
测量——Measurement
Rosethorn and Mensink (2010) state that any approach will be unmanageable if cannot be measured. Several metrics can be used to measure the effectiveness of EB. Jenner and Taylor (2010) posit that EB will 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。