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论文作者:英语论文论文属性:硕士毕业论文 thesis登出时间:2014-08-06编辑:yangcheng点击率:16971
论文字数:5638论文编号:org201408050833061693语种:英语 English地区:英国价格:免费论文
摘要:至从2001年中国加入世界贸易组织后,我国中小企业的出口量大大的增多,伴随着出口量的增加,我国中小企业间的竞争面临国内和国际的双重压力,低价竞销便成为了我国中小企业出口企业惯用的竞争手段。我国很多中小企业采取这个竞争手段争夺市场, 部分国内同行业之间的低价竞销也愈演愈烈,影响了整个进出口市场的秩序,压低了中小企业的利润, 而且过度的价格竞争更是将我国企业的利润拱手让给外商,同时外国认为这些竞争手段有“倾销”的嫌疑,导致许多国家对于我国的出口产品实施贸易制裁。
4 the cause of our country small and medium-sized enterprise campaign at a low price
Small and medium-sized enterprises to export low-cost campaign the essence of which is an extension of the domestic price war abroad. Small and medium-sized enterprises in our country export commodities there are many reasons for the low price campaign, kill each other on the surface is export enterprise, deep look at is the interests of all kinds of complicated contradictions [7].
4.1 small and medium-sized enterprise itself causes low campaign
Which caused by the lack of organization power is the important reason to not responding or lack of investigations, it not only results in anti-dumping prosecution countries take anti-dumping measures to succeed, to increase the frequency of antidumping in China, and other import countries also take response strategy, for Chinese products are launched anti-dumping cause a domino effect. Especially when the original Sue to trade some developed countries, especially.
China's export enterprises mostly lack of in-depth research and overall grasp of the international market, and thus tend to failure of the international marketing strategy. One is the excessive price competition. For a long time our country enterprise implements the marketing strategy of 'small profits', peer heavy discounting, to win at a low price and profit through the expansion of sales, this gives the importer a 'low-cost' impression. The second is competition means a single [8]. China's export enterprises rely on low price strategy into the international market, the non-price competition means attention is not enough, sometimes due to a lack of understanding of the importer of consumer habits, do not pay attention to taste, style, packaging and other aspects of the improvement and innovation, often make some 'good' sell out 'good price'. Three is the lack of macroeconomic regulation and control. And importer some companies failed to grasp the international market, adjust the price of export goods and quantity,本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。