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论文作者:英语论文论文属性:作业 Assignment登出时间:2012-03-05编辑:lena ding点击率:4039
论文字数:1435论文编号:org201203051044018993语种:英语 English地区:中国价格:免费论文
摘要:本文中对一系列经济营销课程的专业问答进行了详细的解答,供大家参考。
Question 6,
Phillips Industries manufactures a certain product that can be sold directly to retail outlets or to the Superior Company for further processing and eventual sale as a completely different product. The demand function for each of these markets is
Retail Outlet: P1 = 60 – 2Q1
Superior Company: P2 = 40 – Q2
Where P1 and P2 are the prices changed and Q1 and Q2 are the quantities sold in the respective markets. Phillips’ total cost function for the manufacture of this product is
TC= 10 + 8 (Q1 + Q2)
a. Determine Phillips’ total profit function.
b. What are the profit-maximizing price and output levels for the product in the two markets?
c. At these leves of output, caculate the marginal revenue in each market.
d. What are Phillips’ total profits if the firm is effectively able to charge different prices in the two markets?
e. Calculate the profit-maximizing level of price and output if Phillips is required to charge the same price per unit in each market. What are Phillips’ profits under this condition?
Question 7,
BORDERS BOOKS AND AMAZON.COM DECIDE TO DO BUSINESS TOGETHER
Borders Books, the leading chain of bookshop retailers, entered into an agreement with Amazon.com, the online retailter, to fulfill Internet orders the Border.com Web site. Using table 1 and the following questions, what organizational form would you predict for this business relationship?
Table 1 EFFICIENT ORGANIZATIONAL FORM DEPENDS ON ASSET CHARACTERISTICS
FULLY REDELOYABLE DURABLE ASSETS NON-REDPLOYABLE RELIANT ASSETS
Not dependent on unique complements Spot market recontracting Long-term supply contracts + risk management
One-way dependent assets Relational contracts (alliances) Vertical integration
Bilateral dependent assets Relational contracts (joint ventures) Fixed profit-sharing contracts
Questions
1. Are Amazon.com’s warehouses, Web pages, and one-click sales methods fully re-deloyable to other products? If so, name a few such products. If not, why not?
2. Are Borders’ fixed assets fully redeployable? If so, suggest how, if not, why not
3. Is Borders dependent on Amazon as a unique complement? That is, is Amazon.com the only potential company that could process Internet-based orders for Borders?
4. Is Amazon dependent on Borders for referrals, or does it have its own Internet based order flow?
5. Is your answer consistent with the multiyear fee-for-service contract between Borders and Amazon.com whereby Amazon processes the order, ships the book, records the sales, an本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。