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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2015-07-24编辑:huiyin点击率:12090
论文字数:3020论文编号:org201507151841492950语种:英语 English地区:美国价格:免费论文
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摘要:特许经营的运行,作为一种商业活动,现在收到了广泛关注。由特权授予者和特许经营人两者发起的商业活动,意味着他们一起适应外部环境,这是他们的一个竞争优势。特许人适应竞争环境中面临的挑战,同时保留特许经营体系的完整性。
Franchisor Proportions
Franchisor volume
The size of the franchisor was measured by the number of sites in the franchise system.
Franchisor period
The age of the franchisor was measured by the date on which the company franchised their business system.
Franchisor expansion
measures of development were used, the rate of development of the franchisor over a 3-year period and high growthaa‚¬'whether or not the franchisor appeared on the list of the fastest growing franchise systems as measured by the data base of Entrepreneur.
Franchising time
The age of the franchising system was measured by subtracting the date on which the company was founded from the year the company began to franchise their business. High values represent a greater period of time elapsing between founding of the company and the decision to franchise.
Franchisor Support for Industrial Activity
Franchisees were asked the extent to which franchisors used three ways to persuade industrial activity. These were the use of a franchise council, the recognition of new ideas at the annual meeting of the franchise system, and the presence at franchisor head office of a champion for innovation. The response categories for each of the items ranged from (1) not important to (5) very important. These items were developed from telephone interviews conducted in a preliminary study with a random selection of franchise firms asking if they encouraged industrial activity on the part of franchisees. If they responded yes, we asked what methods or rewards they used to support this behaviour.
Franchisee Perceptions of Franchisor Industrial Strategies
The extent to which the strategy of the franchisor was perceived by the franchisee to be an industrial or a conservative strategy was measured by items adapted from previous research (Slevin and Covin 1990). The items represent the four strategies connected with an industrial orientation; they were adapted from the Covin and Slevin scale described in Slevin and Covin (1990).
结论 CONCLUSION
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