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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-25编辑:felicia点击率:37037
论文字数:16145论文编号:org201506241959321063语种:英语 English地区:芬兰价格:免费论文
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摘要:这是一篇芬兰商科硕士毕业论文,简要叙述了诺基亚的发展历程。
From the viewpoint of native manufacturers, most of them established their own distribution channels, targeting at the second, third and fourth level markets. One possible reason to carry out direct supply and selling model is probably not able to share the existing channels controlled by top incumbents. The other is that this model benefits terminal grasp and market
influence. However, with a long and deep distribution channel plus a huge number of channel maintainers, the sales cost went high. Moreover, long distribution channels caused overstock and long period of capital return.
In fact, no matter what methods a company will adopt, it should actualize a comprehensive analysis and count the cost before making its final selections, because each approach takes its merit and shortcoming. For example, if general agent system is adopted, the negative effects should like: lack of control on retail-terminals、pressure on selling price due to competition among agents、difficulty to track goods flowing direction and so on. Practically, manufacturers should adopt some patterns fit for their present distributing need, and moreover, they should modify their channels to keep up with the turbulent selling market. For instance, in order to move close to market and form flexible decision mechanism, mobile manufacturers prefer flat and multi-mode selling structure.
Generally, with the increasingly intensified competition among handset industry and relatively less differentiated handset products, the buyers (from the viewpoint of handset manufacturers, mainly levels of wholesalers) exhibit their strong position in face of manufacturers. In certain situations, some manufacturers can hardly survive without the support of few giant distributors.
Section 3. The power of suppliers
Suppliers of handset manufacturers usually means those upstream factories and companies, which provide handset hardware(such as TFT-LCD、crystal oscillator、linker etc.) 、driving software and even whole OEM service. In China, mainly Taiwan electronic factories (such as BenQ、Compal Communication、Foxconn etc.), some of which have located in southeast China, construct the major groups of handset hardware provider.
Theoretically, suppliers can exert bargaining power on participants in an industry by raising prices or reducing the quality of purchased goods and services. Powerful suppliers can thereby
squeeze profitability out of an industry unable to recover cost increases in its own prices. Theoretically, a supplier is powerful if
It is dominated by a few companies and is more concentrated than the industry it sells to.