Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:meisishow论文属性:课程作业 Coursework登出时间:2014-09-12编辑:meisishow点击率:10530
论文字数:4098论文编号:org201409111650322885语种:英语 English地区:英国价格:免费论文
关键词:英国硕士课程作业Buying behavior营销策略战略分析success product魔法闪电UFO
摘要:这是一篇关于消费购买行为的分析,是英国硕士课程作业的范文,我们在这里也会以此做为一篇案例大家可以参考一下。
Distribution strategy of new product:
Two types of distribution channels are available. One is indirect distribution, just like what the children toys are selecting now, involves distributing products by the use of an intermediary. The other one is direct distribution which involves distributing directly from a manufacturer to the consumer, Dell Computers is running this way. [5] Clearly direct distribution gives the manufacturer complete control over their products.
In the introduction stage, the best selling place for UFO is bar in big cities.(Why??/) There are about 3,000 bars in the 6 big cities. Most of which have showed great interests in UFO, according to the market director of Star company. Assuming that 20% of these bars would agree to sell this toy aide a more vivid and intuitionistic pictures to customers. Encouraging the visitors tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email and invite their friends to the site. Developing E-orders through Internet. This will definitely deduced UFO’s sales costs.
•Banner Ads: Create a nice banner and put it on several ICP web sites.
•PR: PR is an indirect but highly effective way to keep UFO in the public eye. The Star Company may hold a TV game show at the name of “UFO CUP”
Alternative Options: The Star Company may make the combination advertisement of the children’s toy and the adult toy in the media which it is using now.
The Existing marketing strategy analysis above is adapted to the market introduction stage of the life cycle of the Magic Lighting UFO. With the development of it, the marketing strategy should be changed partially in the future.
UFO producing strategy should make some changes in order to face the heated competition of adult toys. Its function can be shifted from amusement to health-keeping. The pricing strategy can be maintained at the time being, however, when it steps into growth stage and maturity stages, its price may be reduced to 60 RMB?This price can fit with what the customer is willing to pay, what the competition is charging and make sense given the cost structure of the company. The distribution strategy should be expanded to move into supermarkets and stores.(why??/) And as the profit increase gradually with development, the promotion strategy should be maintained for persuading/reminding.
Force management work at the end of the day is to work.With the rapid development of information era, people's outlook on life, values, world view are increasingly diversified, the Angle of view is different.To improve the efficiency of the personnel management, managers have to master certain communication skills and methods.Forces managers only through extensive communication of management object of thought, mental, emotional, a comprehensive understanding, to make a comprehensive analysis of the ideological change according to different situations and characteristics of the different forms of management education methods, management to achieve the target, to achieve the ideal effect.