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论文作者:留学生论文论文属性:职称论文 Scholarship Papers登出时间:2011-05-13编辑:anterran点击率:8068
论文字数:2064论文编号:org201105131024037109语种:英语 English地区:美国价格:免费论文
关键词:Strategic ManagementCase Assignment斯塔福德郡大学留学生战略管理论文
ASSIGNMENT BRIEF
In answering the questions below refer to the following case material:
1. Case “Ryan Air” by E O’Higgins Collier (in Johnson et al, 2008.p694)
2. Ryan Air Competitors and Comparators (Pearson Education 2008)
Note:
You are not required to undertake further case research, but should you wish to do so then references to secondary sources should be made using the Harvard system
Part A: Compulsory Question
1. Briefly assess the key external and internal situation facing Ryan Air at the time of the 2008 case. From this analysis and by drawing upon appropriate theory on business strategy, what is the basis of competitive positioning being pursued by Ryan Air. In your opinion is this strategic approach sustainable in the longer term?
(40 marks)
2. Briefly state why is it important to have a strong organisational culture? Undertake an outline cultural web analysis on Ryan Air and state this organisations overall cultural paradigm. Giving reasons, state which elements of the cultural web would you recommend changing?
(25 Marks)
Part B: Answer only one question from the following:
1. By relating to appropriate theory on corporate level strategy and assuming that Ryanair were successful in acquiring Aer Lingus, what style of corporate parenting would you advocate Ryan Air adopt? Explain your analysis
(35marks)
Or
2. If the bid to acquire Aer Lingus fails, systematically develop three new strategic options for Ryan Air. WHICH one of these three strategic options you would recommend that the Executive Board at Ryan Air implement. You are required to apply strategic models and theories in your analysis including those used in for strategy evaluation.
(35marks)
Note: in the above marks an overall maximum weighting of 10% is given for communications skills
Assessed Learning Outcomes
The following learning outcomes will be assessed:
1. Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process (knowledge and understanding)
2. Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately (learning)
3. Critically evaluate theories and concepts of strategic management. Analyse and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems. (analysis, application, problem solving and reflection)
4. Demonstrate the ability to communicate complex issues.
STAFFORDSHIRE UNIVERSITY
Faculty of Business & Law 2009-2010
BLB-10089-3
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