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Standardization/Adaptation----Alibaba Europe Marketing Strategy Introduction 1.1 About Alibaba.com (2153)Alibaba.com is the world leadi
论文类别:Marketing人气:5693论文属性:报告 Report加入时间:2008-11-27原创论文 Original thesis
Standardization and Localization: A case study of marketing channels of Multinationals in Mainland ChinaProgram: HES MBAAbstract Along with the quickened step of globalization, many multinational corporati
论文类别:Marketing人气:11275论文属性:MBA毕业论文 MBA Thesis加入时间:2008-06-30原创论文 Original thesis
Legality and Moral Standard of Financial System In the financial systems, there are three main participants, lender, borrower and intermediary (financial institution), who make deal in market transaction. The reputation of financial systems is the foundation of their survival and development. If t
论文类别:International Business Law人气:4510论文属性:课程作业 Coursework加入时间:2008-06-10原创论文 Original thesis
STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN EMPIRICAL INVESTIGATIONAn issue debated frequently in the international marketing literature centers on whether a business should pursue a strategy that is standardized across national markets or adapted to individual
论文类别:Marketing人气:7637论文属性:短文 essay加入时间:2007-07-19收费论文 Charging Thesis
NATIONAL BOUNDARIES, BORDER ZONES, AND MARKETING STRATEGY: A CONCEPTUAL FRAMEWORK AND THEORETICAL MODEL OF SECONDARY BOUNDARY EFFECTSAlthough national boundaries figure centrally in the definition of international marketing, the topic has not been explored fully. The author attempts to reme
论文类别:Marketing人气:4416论文属性:短文 essay加入时间:2007-07-19收费论文 Charging Thesis
An issue debated frequently in the international marketing literature centers on whether a business should pursue a strategy that is standardized across national markets or adapted to individual national markets. Of the two aspects relating to standardization of marketing strategy across national m
论文类别:Marketing人气:2777论文属性:短文 essay加入时间:2007-07-19收费论文 Charging Thesis
The long road of setting and ensuring global standards- Dunleavy’s construction of the chapter Purpose I have written this paper following the methods to write a chapter or paper suggested in chapters 4-5-6 of Patrick Dunleavy’s book, Authoring a PhD. The purpose of this is to provide a specifi
论文类别:MBA人气:3156论文属性:课程作业 Coursework加入时间:2006-12-06收费论文 Charging Thesis