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网络品牌企业品牌在互联网上的存在,主要指企业注册在通用网址的域名与企业名称、商标一起构成企业的名牌,是企业通过各种网络传播手段在网络上塑造的具有一定知名度的品牌,是一种无形资产。网络品牌是网络营销效果的综合表现,体现了为用户提供的信息和服务,其价值只有通过网络用户才能表现出来,它的建设是一个长期的过程。 Corporate brand online brand presence on the Internet , mainly referring to enterprises registered in the common URL domain and
论文类别:Marketing人气:3620论文属性:短文 essay加入时间:2013-10-29免费论文 Free Thesis
论文题目:英国战略管理课程作业Analysis of the Branding Management of McDonald 论文语言:英语论文 English 论文专业:marketing 字数:2500 学校国家:英国 是否有数据处理要求:否 您的学校:前40 论文用于:Master essay 硕士课程作业 补充要求和说明: 我的专业是marketing,但是这科是strategy。跟marketing不一样 英国战略管理课
论文类别:strategy人气:3851论文属性:短文 essay加入时间:2013-07-27原创论文 Original thesis
Many recent studies point at the necessity of adapting branding and advertising strategies to the culture of the consumer. In order to understand cultural differences, several models have been developed of which the Hofstede model is the most used. This article describes elements of this model
论文类别:strategy人气:8182论文属性:本科毕业论文 Thesis加入时间:2013-06-28收费论文 Charging Thesis
1引言可口可乐 可口可乐公司是成立于1892年和目前的总部已建成的美国的国家峭崖在亚特兰大,这是在最大的饮料公司在世界各地,并拥有48%的市场份额的全球顶部3饮料在两个(可口可乐排名第一,百事可乐排在第二,低热量可口可乐第三),在2001年美元二十〇点零九二亿美元的收入,和普通股股东的权利达一十一点三五一亿美元。可口可乐是全球最大的果汁饮料经销商,拥有160样在200个国家和地区的饮料品牌,包括汽水,运动饮料,乳类饮品,果汁,茶及咖啡,其中排名第一的美国获得
论文类别:Marketing人气:3649论文属性:课程作业 Coursework加入时间:2012-12-31原创论文 Original thesis
Fighting for brand parity:A case study of Fotile branding in China kitchen industry AbstractBusiness strategy is fundamentally concerned with the actions required to create superior customer value in the firm’s target markets with the ultimate goal of achieving superior performance.
论文类别:strategy人气:11626论文属性:硕士毕业论文 dissertation加入时间:2011-05-06原创论文 Original thesis
Research Associate Kostas Sgoutas, MBA 2000, prepared this case under the supervision of Professor Garth Salonerand Professor A. Michael Spence as the basis for class discussion rather than to illustrate 台湾MBA学位论文either effe
论文类别:marketing research proposal人气:6421论文属性:硕士毕业论文 dissertation加入时间:2011-04-06收费论文 Charging Thesis
https://vcj.sagepub.comVisual CommunicationDOI: 10.1177/1470357207081002Visual Communication 2007; 6; 305Crispin Thurlow and Giorgia Aiello industryNational pride, global capital: a social semiotic analysis of transnational visual branding in the airline
论文类别:MBA人气:41377论文属性:硕士毕业论文 dissertation加入时间:2011-03-22收费论文 Charging Thesis
文章题目或文件名字:Report of “ the red bull branding story”文章所属学科:Branding management文章所属学历层次:Bachelor of business studies文章大约字数:2700-3000 (exclude the references or appendices)文章所属类型为:Assignment (report)本文写作和文献标注风格:Harvard referencing system补充要求1Need 15-20 reference补充要求2Must
论文类别:MBA人气:2383论文属性:课程作业 Coursework加入时间:2009-04-09原创论文 Original thesis
Table of Contents List of Tables 2 List of Figures 2 Chapter 1Introduction 2 Chapter 2 Literature Review 2 2.1 Louis Vuitton Moet Hennessy Group 2 2.2 Louis Vuitton Moet............... 3 2.3 Branding Strategy 3 2.3.1 Brand and ........... 3 ......................... 4 2.5 Conclusion 4 Ch
论文类别:strategy人气:3212论文属性:课程作业 Coursework加入时间:2009-02-26原创论文 Original thesis
A Tentative Study on Innocent Branding “Branding is a way to differentiate a company, product or service from its competitors, and establish a personality that is both unique and appealing to potential customers”. (Martin Jelsema n.d) Branding
论文类别:Marketing人气:3368论文属性:课程作业 Coursework加入时间:2008-09-17原创论文 Original thesis
Branding from the manufacturer prospective A case study of Fotile branding in China k
论文类别:Marketing人气:5517论文属性:硕士毕业论文 thesis加入时间:2008-09-16原创论文 Original thesis
Relationship between Lifestyle and Branding – A marketing research of Coca Cola Table of ContentWord Limit 1Weighting % 1Marks 11. Introduction 41.1 Rationale of the Research 41.2 Structure of
论文类别:Marketing人气:7273论文属性:调研报告 Research Proposal加入时间:2008-07-15原创论文 Original thesis
The Perceptions and Implementations of Branding in China Abstract 2 Chapter 1 Introduction 2 1.1Motivation of this dissertation 2 1.2Research objectives 6 1.3The research questions 7 1.4Structure of this dissertation 7 Chapter 2 Literature review 8 2.1 Basic conceptions of brand 9 2.2 Bran
论文类别:Marketing人气:2689论文属性:硕士毕业论文 thesis加入时间:2007-02-21原创论文 Original thesis
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