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1 introductionToday's competitive focus manifests itself with the strategic management of unique operational resources that impact the rules of competition, rather than a market-based view where the firm follows the rules dictated by markets (Selen, 2000). Therefore, depending on resource-ba
论文类别：MBA人气：3138论文属性：课程作业 Coursework加入时间：2009-12-30原创论文 Original thesis
Marketing Exam 1. How can an organization effectively combine a variety of communication disciplines to maximize its communications impact? (50%)Why is the Integrated Marketing Communications (IMC) increasingly necessary? (50%)回答要求：要求有例子，要结合一下与消费者之间的关系。字数(250—300)
论文类别：Marketing人气：2564论文属性：考试题 Examination加入时间：2009-12-20免费论文 Free Thesis
Abstract:This paper argues that the new economy was a rhetorical fabrication, which, throughthe ability of stakeholders like the cultural circuit of capital, was able to define whatthe facts consisted of and to train up bodies that bent to those facts. This fabricationcould therefore pr
论文类别：Economics人气：2185论文属性：短文 essay加入时间：2009-11-09收费论文 Charging Thesis
AbstractThe vast majority of over 150 studies conclude that smoking bans do nothave adverse effects on the revenues, profits, or employment of hospitalityindustry firms. However, several important criticisms have recently beenraised which call into question many of the prior resu
论文类别：财务管理人气：3589论文属性：课程作业 Coursework加入时间：2009-10-02免费论文 Free Thesis
Executive Summary Due to the similarities between a stock market and a betting exchange, this report investigates the application of stock market theories and behavioural finance concepts to Betfair, a leading UK betting exchange. This is carried out by adopting both quantitative and qualitative r
论文类别：财务管理人气：3107论文属性：学期论文 termpaper加入时间：2009-07-02收费论文 Charging Thesis
Executive Summary：This report outlines findings of PEST and SWOT analysis conducted on Coffee Republic’s Micro and Macro environment.Coffee Republic was founded as a result of “The market gap” for a 10 minute gourmet coffee experience at an affordable price in UK (Anyone can do it – Sahar Ha
论文类别：Marketing人气：3958论文属性：短文 essay加入时间：2009-06-22原创论文 Original thesis
Introduction：Humans always improve themselves from Stone Age to now. Equally, electronic products also are constantly ameliorated people usually utilize electronic products to make the life convenient, however, it is very expensive to put resources for researching and developing on it. Toshiba can
论文类别：Marketing人气：8748论文属性：学期论文 termpaper加入时间：2009-06-22原创论文 Original thesis
The company your team works for, Z-Wing is working to keep up its market share now that its closest competition has captured 47% of the current market. The Head of Commercial Aviation has been tasked with “staying ahead of Janssen (the competition) and maintaining Z-Wing’s position as a world leade
论文类别：Marketing人气：3296论文属性：学期论文 termpaper加入时间：2009-06-21原创论文 Original thesis
Introduction：The commonly stated goal of a firm is to maximize its value and thereby multiple shareholders’ wealth. Since managers have discovered that they could gain a competitive edge by going globally, more and more companies today are performing internationally in order to achieve the above me
论文类别：Economics人气：3061论文属性：学期论文 termpaper加入时间：2009-06-21原创论文 Original thesis
Abstract：The primary objective of this research project is to outline, investigate and evaluate the existing literature on the weekend effect in stock markets. Considerable researchers have been attracted by these anomalous and unstable features of the weekend effect and dedicated themselves to exp
论文类别：Economics人气：2699论文属性：学期论文 termpaper加入时间：2009-06-19原创论文 Original thesis
Chapter 1 Introduction………………………………………………………………1 Chapter 2 SWOT analysis…………………………………………………………2 Chapter 3 Strength analysis………………………………………………………3 .............................................................. 3.4 The diversification of strategy…………………………………………………5 Chapter 4 International ma
论文类别：Marketing人气：6767论文属性：学期论文 termpaper加入时间：2009-06-18原创论文 Original thesis
Abstract:The paper takes the marketing strategy between Amway and Procter&Gamble as example, and using STATA to deal with the data sets with the data from the https://banker.thomsonib.com/ta/. Table of Contents 1 Introduction 1.1 Research motives 1.2 Literature Review 2 CASE studies .......
论文类别：Marketing人气：5207论文属性：学期论文 termpaper加入时间：2009-06-14原创论文 Original thesis
Whether intentional or not, marketing literature has not been explicit about terminology characterizing initiatives between functions within a company. As will be discussed, the intermingling of these terms poses knowledge creation and knowledge management implications for marketing management. A c
论文类别：商务英语人气：12366论文属性：短文 essay加入时间：2009-06-07免费论文 Free Thesis
Abstract:Anomalies are empirical results that seem to be inconsistent with maintained theories of asset-pricing behavior. They indicate either market inefficiency (profit opportunities) or inadequacies in the underlying asset-pricing model. After they are documented and analyzed in the academic lit
论文类别：Marketing人气：3110论文属性：硕士毕业论文 thesis加入时间：2009-05-31收费论文 Charging Thesis
Abstract:This paper investigates whether the Athens Stock Exchange is weak-form efficient by testing the ATHEX Composite Share Price Index for the period 1988-2006. The whole sample is also divided into three distinct sub-samples to test individually the different economic cycles that Greece went t
论文类别：Marketing人气：3415论文属性：硕士毕业论文 thesis加入时间：2009-05-31收费论文 Charging Thesis
