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论广告英语的语言特点 摘 要 广告，顾名思义就是广而告之。作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必须手段之一。本文通过对大量英语广告实例进行分析，并参照国外著名广告人Guy Cook等的理论，详细剖析了广告英语的语言特点。 广告在我们今天的社会几乎是无孔不入，它的传播介质多种多样，包括报纸、杂志、电视、广播、网络等。广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色性风格，使其独立于其它文体，在语言学范畴内值得研究。本文选定英语这一全球普遍使用的语言，就其应用于广告领域而产生的一
论文类别：Literature and Language人气：18953论文属性：硕士毕业论文 thesis加入时间：2007-02-25原创论文 Original thesis
The Description of Natural Environment in Tess of the d'Urberville Abstract The author of this paper attempts to make a detailed and systematic study of the landscape description in Tess, one of Hardy’s best-known novels, aiming to analyze its function in correlating the heroine—Tess’s destiny
论文类别：Literature and Language人气：4733论文属性：硕士毕业论文 dissertation加入时间：2007-02-25收费论文 Charging Thesis
Investigation on the effects of the linguistic and the non-linguistic factors on Chinese college-level students' English writing ability 摘要 中国大学生英语写作能力较为低下的现状是当前大学英语值得注意的问题。提高学生英语写作能力从而提高其整体的关语水平是英语写作的主要目的，而如何提好学生的写作能力是英语写作教学研究的重点和难点。本论文认为从分析影响学生英语写作能力的因素入手将有利于解决这一难题。因此，本论文较为全面地分析讨论了影响大学生英语
论文类别：Education人气：6368论文属性：硕士毕业论文 dissertation加入时间：2007-02-24原创论文 Original thesis
CULTURE TEACHING THROUGH COMMUNICATION ACKNOWLEDGEMENTS I would like to thank all those who have helped me to make it a better paper than it would otherwise have been. Among them, I am especially grateful to Mr. Chen Ganqiao, my instructor, for his indispensable help in polishing this paper a
论文类别：Education人气：4611论文属性：硕士毕业论文 dissertation加入时间：2007-02-24原创论文 Original thesis
A Comparison of the reforms in the State-Owned Banks in Poland and China Table of Contents Abstract 1 Chapter One Introduction 2 Chapter Two Literature Review 5 2.1Characteristics of mechanism in commercial banks 5 2.2Characteristics of mechanism of state-owned banks 10 2.3 The moral hazard
论文类别：Economics人气：3264论文属性：硕士毕业论文 thesis加入时间：2007-02-24原创论文 Original thesis
Executive Summary Sapphire is currently in a leadership position of converged mobile devices in the UK market. Due to timing of entry, the corporate solution is further along the product development and adoption curves than the retail solution, although the same number of resources is devoted to m
论文类别：Marketing人气：4352论文属性：硕士毕业论文 thesis加入时间：2007-02-21原创论文 Original thesis
The Perceptions and Implementations of Branding in China Abstract 2 Chapter 1 Introduction 2 1.1Motivation of this dissertation 2 1.2Research objectives 6 1.3The research questions 7 1.4Structure of this dissertation 7 Chapter 2 Literature review 8 2.1 Basic conceptions of brand 9 2.2 Bran
论文类别：Marketing人气：2689论文属性：硕士毕业论文 thesis加入时间：2007-02-21原创论文 Original thesis
Marketing Strategy Analysis for China Affiliate Network Part 1 Name: Executive summary The article aims to give an analysis about launching the China Affiliate Network, which is a platform for advertisement with a brief introduction later in the paper. China Affiliate Network belon
论文类别：Marketing人气：3135论文属性：课程作业 Coursework加入时间：2007-02-21收费论文 Charging Thesis
The Theory and Pattern of Developing Evaluation of Teachers[1] Abstract: This paper discusses the features, significance, principles and standard on base of rethinking the disadvantages of encouragement and punishment evaluation of teachers. Key words: evaluation of teachers; Encouragement a
论文类别：Education人气：3452论文属性：课程作业 Coursework加入时间：2007-02-11收费论文 Charging Thesis
Toward a Re-Evaluation of the Role of Educational Epistemology in the Professional Education of Teachers THE POST-WAR RISE OF EDUCATIONAL EPISTEMOLOGY The rise and fall of epistemological theorizing as a central concern of educational philosophy - and thereby as a key constituent of the theore
论文类别：Education人气：6587论文属性：短文 essay加入时间：2007-02-11收费论文 Charging Thesis
Is Teaching a Skill? University of Edinburgh Teaching and Education We may start with some fairly uncontroversial differences between education and teaching. First, usage supports regarding teaching, but not education, as a kind of activity. We might say: "please do not interrupt me while I'm
论文类别：Education人气：6100论文属性：课程作业 Coursework加入时间：2007-02-11收费论文 Charging Thesis
WHAT’S TENDENCY OF DEVELOPMENT IN EDUCATION SYSTEMS IN CHINESE HIGH SCHOOL AND ENGLISH A LEVEL? --- COMPARE REFORMS IN CHINA AND CURRICULUM 2000 IN ENGLAND ABSTRACT In resent years, Chinese government reformed the curriculum and the model of examination three times in high school. Despite each
论文类别：Education人气：3740论文属性：课程作业 Coursework加入时间：2007-02-11收费论文 Charging Thesis
An Evaluation of Kohlberg’s and Macintyre’s Approach to Moral Education Content outline I. Introduction Lawrence Kohlberg’s contribution to the issue of moral development II. The approach to moral education from the socio philosophical point of view of Alasdair Macintyre’s III. Kohlberg’
论文类别：Education人气：4607论文属性：课程作业 Coursework加入时间：2007-02-11收费论文 Charging Thesis
PRIMARY ENDLISH CURRICULU DEVELOPMENT WITHIN INDEPENDENT BILINGUAL BRITISH SCHOOLS IN PERU---ISSUES AND PRACTICE INTRODUCTION The issues surrounding curriculum development for the Primary English curriculum within an independent, bilingual, British school in Peru include areas such as the view
论文类别：Education人气：3407论文属性：课程作业 Coursework加入时间：2007-02-11收费论文 Charging Thesis
Uses and Abuses of Gresham's Law in the History of Money Introduction 1. Early Expressions 2. Faulty Renderings 3. Good Money Drives out Bad? 4. Cheap Drives out Dear if They Exchange for the Same Price 5. The Replacement of Gold by Credit or Paper Money 6. The Theory of the Breaking Point
论文类别：Economics人气：3067论文属性：短文 essay加入时间：2007-02-11收费论文 Charging Thesis
