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1. Introduction Ethical consumption is part of a broader consumption picture. Researches on ethical consumption in recent years have indicated a “disconnect between the issues consumers claim to care about” and “their purchasing behaviour” (Belk et al. 2005, p276). Although importance has been att
论文类别:Marketing人气:2710论文属性:短文 essay加入时间:2009-02-27原创论文 Original thesis
Table of Contents List of Tables 2 List of Figures 2 Chapter 1Introduction 2 Chapter 2 Literature Review 2 2.1 Louis Vuitton Moet Hennessy Group 2 2.2 Louis Vuitton Moet............... 3 2.3 Branding Strategy 3 2.3.1 Brand and ........... 3 ......................... 4 2.5 Conclusion 4 Ch
论文类别:strategy人气:3212论文属性:课程作业 Coursework加入时间:2009-02-26原创论文 Original thesis
Chapter 1. Background information of Philips 5Chapter 2. Total Quality Management 62.1 Overview of Total Quality Management 62.2 The development process of.........Chapter 3. KEY QUALITY IMPROVEMENT CONCEPTS 93.1 Processes and Systems 93.2 Customers and Suppliers
论文类别:项目管理论文人气:3331论文属性:硕士毕业论文 dissertation加入时间:2009-02-24原创论文 Original thesis
A Corpus-based Study of Chinese EFL Learners’ Negation Errors in English WritingAbstractBased on the theory of EA(Error Analysis) and IL(Interlanguage),the present study investigates negation errors committed by Chinese EFL learners. Corpus approach is adopted, and CLEC (Chinese Le
论文类别:Literature and Language人气:2809论文属性:硕士毕业论文 dissertation加入时间:2009-02-22原创论文 Original thesis
Explain the nature and utilization of the main types of derivative contracts. By reference to past cases explain the main litigation risks that firms engaging in derivative contracts face Executive summary:Along with international financial markets in recent years increasingly pr
论文类别:International Business Law人气:4268论文属性:硕士毕业论文 thesis加入时间:2009-02-21原创论文 Original thesis
Abstract Supply chain management (SCM) has been considered as the most popular operations strategy for improving organizational competitiveness in the twenty-first century. In the early 1990s, agile manufacturing (AM) gained momentum and received due attention from both researchers and p
论文类别:strategy人气:2292论文属性:学期论文 termpaper加入时间:2009-02-05原创论文 Original thesis
Abstract This paper examines the relationship between manufacturing strategy and competitive strategy and their influence on firm performance. We test how competitive strategy influences manufacturing strategy and also examine the impact that manufacturing strategy and competitiv
论文类别:strategy人气:2423论文属性:硕士毕业论文 thesis加入时间:2009-02-04原创论文 Original thesis
Strategic management is constantly evolving as both an academic discipline and as a reflection of management practice. This article, based on a recent interview with Michael Porter, assesses his contribution to the development of the discipline in the context of the advances that have taken pla
论文类别:strategy人气:2789论文属性:硕士毕业论文 thesis加入时间:2009-02-04原创论文 Original thesis
Analysis on how do Chinese operate their own hotel from the viewpoint of competitive strategy Contents page 11. Introduction 31.1 Background of China hotel industry 31.2 Objectives of study 3This is a competitive study using China and South Hotel Inves
论文类别:Hospitality and Tourism人气:3718论文属性:硕士毕业论文 dissertation加入时间:2009-02-02原创论文 Original thesis
Abstract This report is an outline research strategy of media economic that firstly present critical review of initial research ideas, objectives and a specific evaluation of research method. Also, it includes schedule of this research, for instance, when and how to do a research, what research
论文类别:media management人气:8182论文属性:硕士毕业论文 thesis加入时间:2009-01-23原创论文 Original thesis
Table of Contents Summary 1.0 Introduction 2.0 Cross-culture in Different Countries 2.1 Role of organization culture 2.2 Similarities and Difference between Western and Chinese Organization Culture 3.0 Geert Hofstede’s Cultural Dimensions 4.0 Comparing leadership in China with United K
论文类别:MBA人气:2898论文属性:学期论文 termpaper加入时间:2009-01-23原创论文 Original thesis
1Brief Justification for the Business Involved--------------P2 Objectives-----------------------------------------------P2 Statement of the Issue to be Investigated-----------P2 Why I Choose This Issue and................--------P3 Rationale Covered as Part of .............------------------P3
论文类别:Marketing人气:4305论文属性:报告 Report加入时间:2009-01-21原创论文 Original thesis
Introduction Traditional personnel model 1. The traditional personnel management takes "thing" as its center, regards people as a cost or a "tool." Emphasizes "things", the single and static control and management, belongs to a "power centre", the form of management and its purpose is to "control
论文类别:HRM - Human Resource Management人气:3348论文属性:学期论文 termpaper加入时间:2009-01-21原创论文 Original thesis
Introduction The hotel is chosen as the Conrad hotel of Singapore, which is located in the heart of Singapore, i.e. the cultural and shopping districts of Marina Bay, near Suntec City of Singapore. As an award-winning luxury business hotel, the hotel provides the luxury services and rooms to the
论文类别:Hospitality and Tourism人气:5000论文属性:学期论文 termpaper加入时间:2009-01-21原创论文 Original thesis
Acknowledgements In the course of working on the thesis, there are many people who generously offered their valuable advice and help. My first appreciation should go to my supervisor Mr. Hirst for his meaningful guidance and considerable patience. Without his patient guidance, this thesis could
论文类别:Marketing人气:4165论文属性:硕士毕业论文 thesis加入时间:2009-01-20原创论文 Original thesis