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A Study of Brand Name translation in China 1. IntroductionWith the acceleration of economic globalization and China’s entry into WTO, more and more Chinese products are being launched into the international market. Consequently, translating Chinese brand names success
论文类别:marketing research proposal人气:4922论文属性:案例分析 Case Study加入时间:2011-04-13收费论文 Charging Thesis
论文类别:marketing research proposal人气:4270论文属性:硕士毕业论文 dissertation加入时间:2011-04-13收费论文 Charging Thesis
AbstractWith the development of global economic integration, more and more Chinese enterprises have realized the importance of brand names as well as their translations. It is hardly too much to say that a good brand name and brand name translation deeply influence the marketing of products.
论文类别:商务英语翻译论文人气:5408论文属性:硕士毕业论文 dissertation加入时间:2011-04-13收费论文 Charging Thesis
Research Associate Kostas Sgoutas, MBA 2000, prepared this case under the supervision of Professor Garth Salonerand Professor A. Michael Spence as the basis for class discussion rather than to illustrate 台湾MBA学位论文either effe
论文类别:marketing research proposal人气:6421论文属性:硕士毕业论文 dissertation加入时间:2011-04-06收费论文 Charging Thesis
TitleAn Empirical Study on the relationship between brand proposition and brand competitiveness of China’s automobile enterprise OverviewRecently, relevant theoretical research on brand proposition and brand competitiveness has been very comprehensive and in-depth, but less
论文类别:Commercial Law人气:5695论文属性:硕士毕业论文 thesis加入时间:2011-03-28收费论文 Charging Thesis
https://vcj.sagepub.comVisual CommunicationDOI: 10.1177/1470357207081002Visual Communication 2007; 6; 305Crispin Thurlow and Giorgia Aiello industryNational pride, global capital: a social semiotic analysis of transnational visual branding in the airline
论文类别:MBA人气:41377论文属性:硕士毕业论文 dissertation加入时间:2011-03-22收费论文 Charging Thesis
Exploring the impact of brand personality on consumer decision making:Case studies of Apple’s Mac Introduct
论文类别:CRM人气:4024论文属性:案例分析 Case Study加入时间:2011-02-10收费论文 Charging Thesis
Chapter I IntroductionThis section mainly reviews literatures relate to the brand strategy and marketing strategy of McDonald's Corporation’s, pointing out the deficiency in methods and content of these researches and bringing forward the research meaning and direction of this study.
论文类别:strategy人气:5512论文属性:文献综述 Literature Review加入时间:2011-01-17原创论文 Original thesis
TitleAn Empirical Study on the relationship between brand proposition and brand competitiveness of China’s automobile enterpriseOverv代写英语毕业论文Recently, relevant theoretical research on brand proposition and brand c
论文类别:英语毕业论文人气:13843论文属性:硕士毕业论文 thesis加入时间:2011-01-12免费论文 Free Thesis
Chapter I Introduction 1.1 Background Over the past year, the financial crisis swept the globe, but the UK McDonald grew and bucked the trend, continuing to expand and develop, and its demand exceeded supply, McDonald's consumption market in the UK had made great contributions to its global
论文类别:strategy人气:7441论文属性:学期论文 termpaper加入时间:2010-10-17原创论文 Original thesis
CRANFIELD UNIVERSITY CRANFIELD SCHOOL OF MANAGEMENTSTRATEGIC MARKETING GROUPMSc THESIS Academic Year 2008-2009 xxxx A Review of Private Brands in Retail Industry: Strategy, Objective and Competition Supervisor: xxxx September 2009 This
论文类别:Marketing人气:16680论文属性:硕士毕业论文 dissertation加入时间:2010-09-22免费论文 Free Thesis
Abstract: In the age of globalization, automobile businesses around the world spare no effort to advance the images of their brand on a global basis. Most automobile companies are concerned about developing the right international brand names before entering the world market. Therefore how t
论文类别:英语翻译论文人气:6152论文属性:本科毕业论文 Thesis加入时间:2010-07-25收费论文 Charging Thesis
Chinese owned-brand management under the situation of foreign mergers and acquisitionsAbstract: This does not cover the key areas of the dissertation and does little to explain the purpose of the work. The standard of English is unaccep本英语毕业论
论文类别:business environment人气:2676论文属性:硕士毕业论文 thesis加入时间:2010-04-14收费论文 Charging Thesis
AbstractBrand is one of the most important resources to enterprises. The brand success or not is a very important factor to measure the competitiveness of enterprises. Nowadays, with Chinese market reform and opening-up as well as the foreign capital admittance policy gradual relaxation
论文类别:business environment人气:4284论文属性:硕士毕业论文 thesis加入时间:2010-04-15收费论文 Charging Thesis
Abstract Purpose – The purpose of empirical study is to focus on the relationship between perceived private label brand (PLB) image, and perceived store image (SI) and feeling associated with the presence of national brand (NB). Design/methodology/approach – The data are collected using a self
论文类别:Marketing人气:4670论文属性:硕士毕业论文 thesis加入时间:2009-05-29收费论文 Charging Thesis