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The dissertation forms part of the requirements for the MSc Management. This handbook outlines the requirements of your MSc Management dissertation and how to approach it. The purpose of the project is to enable you to develop the concepts and techniques a
论文类别:论文写作手册人气:22173论文属性:作业指导 assignment guidelines加入时间:2008-09-15免费论文 Free Thesis
Research on Market Entry Strategies of BMWTable of Content1. Introduction 21.1 Background of the research 21.2 Objectives of the research 32. Literature review 32.1 Marketing theory 32.1.1 Marketing 32.1.2 Marketing
论文类别:Marketing人气:9738论文属性:硕士毕业论文 thesis加入时间:2008-09-15原创论文 Original thesis
1.0 INTRODUCTIONBusinesses strive to find ways in which to achieve distinction in order to stay in business, and increase profitability. Maintaining relationships with customers through customer relationship management strategies, such as loyalty
论文类别:Marketing人气:9413论文属性:文献综述 Literature Review加入时间:2008-09-11原创论文 Original thesis
What are the aims of the literature review?o To contextualise your topic within the realm of the academic research on the issueo Identify “gaps” in the academic literature where your study can contribute.o If you are using a “model” this is the place
论文类别:英语论文写作要求人气:3278论文属性:短文 essay加入时间:2008-09-11免费论文 Free Thesis
The effectiveness of customer loyalty schemes on repeat purchase behavior in grocery retailing in China1. IntroductionAfter the stage of introduction and rapid development, the large-scale retail business market in our country enters a mature phase. In the fierce competition, many la
论文类别:Marketing人气:11523论文属性:文献综述 Literature Review加入时间:2008-09-11原创论文 Original thesis
The effectiveness of customer loyalty schemes on repeat purchase behavior in fashion retailing in China1 Introduction 1.1 Context Since the implementation of economic reform and open-up policy, China's economy has made tremendous progress. People's living standards are gradually impr
论文类别:Marketing人气:14560论文属性:文献综述 Literature Review加入时间:2008-09-11原创论文 Original thesis
论文类别:E-commerce and E-business人气:4341论文属性:短文 essay加入时间:2008-09-11原创论文 Original thesis
Investigating the impact of Chinese consumers’ attitude on the future of Starbucks in China. 1. AimFor many reasons, the Chinese market was not been considered as viable market until recently. Now China has not only become one of the majo
论文类别:Marketing人气:7547论文属性:调研报告 Research Proposal加入时间:2008-09-10原创论文 Original thesis
ABSTRACT The purpose of this research was to examine the influence of selected social factors on the clothing buying behaviour patterns of black college consumers. The sample consisted of 3
论文类别:Marketing人气:3134论文属性:短文 essay加入时间:2008-09-10收费论文 Charging Thesis
Abstract This paper examines younger teenage (’tweenage’) girls’ purchasingdecisions for fashion clothing and the impact of brands on their behaviour. This group is highly fashion-sensitive. The study utilises
论文类别:Marketing人气:2881论文属性:短文 essay加入时间:2008-09-10原创论文 Original thesis
Main Motivations for Chinese Small and Medium-Size Enterprises to List Their Shares on the Foreign Stock Exchanges Outline: I Preface : In this part,the author illuminates the main purpo
论文类别:MBA人气:5885论文属性:文献综述 Literature Review加入时间:2008-09-10原创论文 Original thesis
The study of channel management at Owens Corning entering into Chinese roofing market Summery Along with the quicken step of globalization, many multinational companies have invested in new market, where risk
论文类别:Marketing人气:7680论文属性:硕士毕业论文 thesis加入时间:2008-09-08原创论文 Original thesis
The Study of the relationship between the lifestyle and the brand image on the basis of the survey on Coco-Cola1 Introduction The brand can be viewed as a person. Like a person, a brand can be perceived as being competent, trustworthy, active, or youthful (Aaker, 1996)
论文类别:Marketing人气:6703论文属性:作业计算问题 Assignments:Questions, Math Problems加入时间:2008-09-08原创论文 Original thesis
How successful is the UN Convention on International Bills of Exchange and International Promissory Notes at drawing a compromise between the civil law and common law approaches to bills of exchange? List of c
论文类别:Economics人气:3814论文属性:作业计算问题 Assignments:Questions, Math Problems加入时间:2008-09-06原创论文 Original thesis
Abstract: This paper studies the generalized habit formation utility function with market frictions. By discussion of the Hansen-Jagannathan bounds, I find that the equity premium puzzle does not exist in proper utility assumptions
论文类别:Economics人气:3095论文属性:短文 essay加入时间:2008-09-05原创论文 Original thesis