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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2011-08-15编辑:anne点击率:3348
论文字数:3683论文编号:org201108151451398119语种:英语 English地区:英国价格:$ 33
关键词:World Expo 2010 Shanghaievents planningrisk assessment
摘要:本报告的目的是展现出上海2010年世博会的角度。与众不同的是,这一事件是从访问者的角度讨论。
论文题目:events planning and risk Assessment
论文语言:English
论文专业:events management
字数:2700
学校国家:U.K.
是否有数据处理要求:否
您的学校:liverpool john moores univercity
全英排名85
论文用于:BA assignment 本科课程作业
Executive Summary
Objective
The aim of this report is to show a perspective of World Expo 2010 Shanghai. What is distinctive is that this event is discussed from a visitor’s point of view. Thereby, it would provide a reference and some help for visitors and event planners. This report will analyze the situation of World Expo 2010 Shanghai first. Then the operation analysis and SWOT analysis are critical parts for the detailed discussion. And there are also some personal opinion presented about this event here.
Table of Contents
Executive Summary
Introduction
Situation Analysis
History
Times and Location
Theme
Pavilions
Emblem
Mascot
Operation Analysis
Exhibition Analysis
Promotion Analysis
Target Group
Promotion Strategy
Service Analysis
SWOT Analysis
Risk Assessment
Conclusion
Bibliography
Appendix
Bibliography
Ellen Schliebitz, 2009, Expo 2010 Shanghai China. [Online] Available at: www.eChinacities.com [accessed July 24, 2010]
Bureau of Shanghai World Expo Coordination. 2007. World Expo 2010 Shanghai China Communication & Promotion Plan.
Bureau of https://www.51lunwen.org/riskmanagement/ Shanghai World Expo Coordination United Nations Environmental Programme. 2009. Green Guideline for Expo 2010 Shanghai China.
Nadine Pahl and Anne Richter. 2009. SWOT Analysis: Idea, Methodology and A Practical Approach. Norderstedt Germany. p. 2-6, 92.
Mahoney J. 2010. World Expo 2010 Shanghai: We're Here. [Online] Available at: https://www.popsci.com/technology/article/2010-05/world-expo-2010-shanghai-were-here [accessed July 26, 2010]
Lawrence G. Fine 2009. The SWOT Analysis: Using Your Strength to Overcome Weaknesses, Using Opportunities to Overcome Threats. Booksurge Lic. p. 74
Catherine L. Mann. 2007. Technology, Trade in Services, and Economic Growth. Global Forum on Trade.
The Health and Safety Executive. 2008. Example Risk Assessment for a Travel Agency.
Shen Li. 2010. Low-carbon Expo plan released. [Online] Available at: https://en.expo2010.cn/a/20100605/000009.htm [accessed July 25, 2010]
Eduljee G. H. 2000. Trends in risk assessment and risk management. The Science of the Total Environment. p. 13-23
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