Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:英语论文论文属性:案例分析 Case Study登出时间:2014-12-29编辑:pesix4点击率:7670
论文字数:2205论文编号:org201412281925558323语种:中文 Chinese地区:中国价格:免费论文
关键词:Intangible Specialisation无形专业化management菲亚特影响
摘要:文章主要是对关于关于无形专业化对我们意味着什么的话题进行研究与讨论。本文通过以菲亚特为例说明无形专业化也会对组织产生两方面的影响,正面的和负面的影响。
despite the fact that Fiat had domestic power it was getting difficult for them to upgrade into the higher sector of the market as the advancement of the European market as the level of the higher sector market was increasing which meant that now it would be even harder for Fiat to upgrade to the higher sector market using their techniques and the cars they build
However, vast fluctuation in the market resulted in people buying secondary cars who were earning a lot “70% of the output con- sisting of small cars” (Maielli 2007, p.288). Fiat cashed this opportunity as Uno was the “internal strength” (Maielli 2005, p.259) of the company.
In 1990, despite of fiat acquisition with Alfa Romeo, fiat still failed to make profit in upmarket and productivity of Alfa Romeo deteriorated in late 1990s. This was just because of fiat being incapable of predicting the market and shift output- mix flexibility accordingly.
“Fiat remained competitive only in the lower segment of the market” (Maielli 2005, p.259) and the “position of Fiat became weaker and weaker” (Maielli 2005, p.259) as the “intangible capital embedded in the techno-structure led product designers to excel in the design of small cars but not in that of medium and upper-range” (Maielli 2007, p.287).
There was a plan made by the CEO of Fiat to merge the company with Henry Ford’s Ford Europe in 1984 which would have had been tragic because of the two extremely diverse techniques which were used for management and production. However this plan was left astray and was not implemented as they both varied in car models as they both had completely different cars produced as well as the fact that Fiat was not optimising as they always determined on decreasing the rotation cycle time as well as the expenses
In my opinion Fiat should have used the Uno model for the higher sector market as it was the incremental innovations blockbuster“aggressive marketing strategy based on the maximization of output-mix flexibility” (Maielli 2005, p.265). According to me if Fiat had used the Uno model to upgrade into the higher sector of market it would have proved victorious for them and they would’ve been in a different market position today.
Should Fiat shift upmarket in the second decade of the 21st century? Suggest and justify possible scenarios and output-mix optimisation strategies.
Keeping the past in view when fiat tried a couple of times to shift upmarket and was unsuccessful I think fiat should not tak本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。