ke their own brand, this also is a enterprise's pursuit of one of the goals. From consumers, consumption is necessarily a particular brand in order to meet their needs, or to meet the needs of their optimization. Consumers to brand in comparisons between process, balance is which brand can better satisfy their needs, including from safety, and cost-effective, ego realize (such as the status symbol), and other Angle (this can reference the horse snow level of demand theory), and ultimately choose consumption a particular brand.
Therefore, I stressed that make brand operation must start from consumer, and in-depth insight into the consumption demand, including potential requirements (most of the time we need something, but even we are not clear what, faint in felt the need to, if a business the recessive potential demand excavated, and with the change in time, will greatly satisfy consumers' demand), so that will help us find the most key factors driving consumption, and model a their own core competitiveness, reach not only meet the consumption, and a good situation guide consumption.
So first we will first oneself and others out respectively; So we want to dig out their own core selling points, namely have you all, competing goods does not have, or some of the best you do, and this is for the product is very important point, dug out, unceasingly strengthens, such as matt silk to crumbs, is it functions appeals, desperately stressed that the robust 72 layer purification (actually each a pure water almost all that production processes, and it always so stressed, feeling giving a person he seems more health), again add, study his status while must from consumer Angle to think. Mining out your external environment, to promotion and communication, distinguish slowly
Product packaging this also is an important question have other words well called clothes make the man, so a product's packaging is also very important, a beautiful packaging can let a person feel the goods worth the money.
After that, this is also a lot of enterprise in the use of method has some enterprise one of the after-sales service to do very well, such as haier after-sales service will do very well so to create a brand.
Four, the marketing
strategy1. The marketing purpose:
With strong advertising campaign well expand market for the products accurate positioning, outstanding product features, differential marketing strategy to take.
Such as after service differences. With the arrival of buyer's market, the same function, the same quality products more and more, people will choose the shaped for what he? So after service difference became the competition between rival etc. With is a computer, some is guaranteed for one year, some five years warranty; With sales is electric water heater, haier a full service for 24 hours, a set of high quality service and after-sales let every customer pleasing to the eye.
2. Strengthen the communication with customers
The network marketing customer as the center, including network database now consumers and a potential consumers related data material, the company may, according to the customer demand for specific products and services, and has a strong targeted and timeliness, it can greatly to meet customers' demand. At the same time, with the aid of network database can be on the sales of products satisfaction and buy situation analysis and investigation, the timely discovery and solve problems, ensure that cu
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