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论文作者:www.51lunwen.org论文属性:建议书 proposal登出时间:2014-09-15编辑:felicia点击率:15307
论文字数:3702论文编号:org201409142346207542语种:英语 English地区:美国价格:免费论文
关键词:商业经济连锁快餐企业麦当劳品牌快餐店McDonaldfast-food enterprise
摘要:随着商业经济的不断发展,每个企业都需要积极学习才能不断进步。本文主要分析了麦当劳的迅速发展及成功的重要原因,从麦当劳的发展中了解企业获得成功的关键,为商业发展提出有用的意见和建议。
6. Time plan
The time schedule is provided for implementing the research. Please see annex 2.
7. Conclusion
In conclusion, the proposal focuses on research methodology as well as data collection and analysis in order to have a better of the McDonald’s business strategies respectively in China and the UK and how these experiences can be referenced to by the fast-food restaurants in the China and the UK. And the time schedule is showed for conducting the proposal.
8. Reference
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Block, J. P., Scribner, R. A. and DeSalvo, K. A., 2004. Fast Food, Race/Ethnicity, and Income, American Journal of Preventive Medicine, 27 (3), p.211–17
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Eric, S., 1999. Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin
Hair, J.F., Bush, R.P. & Ortinau, D.J. (2000) ‘Marketing research: Withing achanging information environment. 2nd’ Ed. United States of America: McGraw-Hill.
Malhotra, N.2012, ‘Basic Marketing Research:a decision-making approach,4th Ed’, Pearson education, pp257
Kaynak, E. and Kucukemiroglu, O., 1995. Marketing Strategies for Fast-Food Restaurants: A Customer View, International Journal of Contemporary Hospitality Management, 7 (4), p.16–22.
Kotler, P. and Armstrong, G., 2010. Principles of Marketing (13th edition), Pearson Prentice Hall, USA, p. 37-43
Kotler, P., and Keller, K. L., 2009. A Framework for Marketing Management, 13th ed., Upper Saddle River, NJ: Pearson/Prentice Hall.
Glucroft, B, 2012. McDonald's in China - Localized, Growing, and Influencing, pp1 McDaniel, C. & Gates, R. 2008, ‘Marketing research essentials’. Hoboken: John Wiley & Sons.
Michael,R& Robert, M 2005, “Formulation, Implementation, and Control of Competitive Strategy”, 8th edn, Mc Graw – Hill / Irwin, New York.
McDaniel, C. & Gates, R. (2008) ‘Marketing research essentials’. Hoboken: John Wiley & Sons.
Porter, M. E., and Kramer, M. R., 2002. The competitive advantage of corporate philanthropy, Harvard Business Review, 80(12), p, 56-69
Strauss, A.L. & Corbin, J. 1990. Basics of Qualitative Research: Grounded Theory Procedures and Techniques.
Stoll, B, A. (1984) ‘Rules for desk research’, pp 65
9. Appendix
Questionnaire
Annex 2. Time schedule
Event Time Starting Date Deadline Duration
Collecting second data In December 10th In December 12th Two
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