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论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2013-08-30编辑:yangcheng点击率:3121
论文字数:893论文编号:org201308292044259492语种:英语 English地区:中国价格:免费论文
摘要:生活服务类周刊异军突起以推广时尚前卫的生活形态,优质的生活服务咨询迅速打开一片报业市场 。但是,近年来互联网技术的成熟以及新媒体力量的不断壮大对同样以传播生活服务咨询为主要内容的生活服务类报纸带来巨大冲击,生活服务类报纸面临着广告收入下降、读者群丧失、市场萎缩等诸多生存困境。
At present China has become the largest luxury goods consumer market potential in foreign luxury market downturn in the major luxury brands have begun to seize the Chinese market , in order to further strengthen its market segment readers work to attract those who are active in Beijing 's high consumption , highly educated consumer base, "Shopping Guide " on October 31, 2005 founded the luxury magazine " taste" , a monthly report with the main issue , with " high-profile elegance, understated luxury " for the newspaper concept , the main noble, luxury, high consumption route. "High-end luxury special issue readership birth " to seize the luxury market has become the founder of " taste " of the important reasons .
Fashion-conscious lifestyle is "Shopping Guide " inconvenient pursuit , to further open up this market , July 26, 2006 , "Shopping Guide " published positioned concern the trend of fashion in major cities of young men and women readers the " wind Hisashi ", which is China's first national release a full lifestyle magazine category , independent release , but in the editing and operation, relying on the " Shopping Guide" strong brand influence, advertising resources and editorial team advantage. " Wind Hisashi" open LWC 8- color printing , the flagship Beijing , Shanghai , Guangzhou, Shenzhen, Hangzhou , nearly 20 of the most important center of the city , through the " Star Fashion , actress , Daren school" three major sections , each providing the latest fashion information , fashion trends incisive report , a comprehensive picture wonderful star supermodel fashion , the most talked about topic interview and stylish .
Readers market segmentation so that the " Shopping Guide" in the first half of 2008 to 431 million yuan on the amount of advertising life service weekly market occupies 36% of the amount of advertising to continue alone among the front-line .