Ryanair–the Low-Fares Airline
论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2009-05-26编辑:fic点击率:2885
论文字数:1583论文编号:org200905262238196352语种:英语 English地区:英国价格:$ 33
关键词:general environmentalsituation airline companiesloan crisisglobal economicaviation industryfuel price
Answer all three questions:
Q1:Undertake a general environmental analysis of the situation airline companies are facing. Does this have any particular implications for budget airlines?
Answer: In the first half year of 2008, by the impact of financial crisis in the United States which is aroused by the Sub-prime mortgage loan crisis, the declining trend of the global economic growth rate was appearance all over the world, and the demand has also began to reduce. In addition, under the influence of the multilateral facts including the increasing of raw material and labour, costs and more tightly monetary policy of every country, the development of airline companies in the world (also including Ryanair) are facing serious situation.
As follows are the main challenges that airline companies need to face and think over and over again:
The first is the fuel price rising in the world. It is well-known that the fuel price has a closer relationship with the profit of the aviation industry. At present, in the international fuel market, the prices are advancing, and so did jet fuel price. Since jet fuel cost fluctuations are subject to unpredictable and volatile world events, airline companies could neither predict nor control these costs, and was dependent on hedging, which is based on educated guessing. Moreover, the fact that jet fuel prices are denominated in US dollars compounds the risk by introducing exchange rate exposure, also requiring hedging.
Secondly, high-end passengers gradually become the main profit growth point of airline companies. Due to the gradual international oil prices rising and the industry competition, the global airline industry will be faced with a gray prospect. In early June, 2008, the International Air Transport Association forecast that this year, the airline industry as a whole will be loss. According to the “law of two and eight”, the 80 percent revenue of flights comes from 20% passengers. Therefore, the airline companies pay more and more attention to customers who is on the need for first class and business class and the competition for these high-end customers becomes more and more intense.
Q2:Prepare a Porter F.........................................................
Q3:Evaluate Ryanair’s particular strengths and weaknesses and explain,........................................
论文题目:Ryanair – the Low-Fares Airline
论文语种:英文
论文详细要求:Instruction
论文代写
您的研究方向:传媒管理。
media management
您的国家:英国
您的学校背景:排名60
要求字数:1500-2000
论文用途:本科课程论文 BA Course
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