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论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2015-11-20编辑:zhaotianyun点击率:6923
论文字数:2161论文编号:org201511192303394271语种:英语 English地区:英国价格:免费论文
摘要:摘要:本文以沃尔玛为例,讲述了管理文化多样性的重要性,企业应根据特定地区的情况采取相应的业务交互措施。
Companies must show consideration and care in dealing with cultural differences both inside and outside the organisation. Before making changes to enter another country the company must ensure that their service or product meet the local wants and needs of their customers. Care must also take place managers relationship between the home and host country in terms of working practices. Firms need to be sensitive to culture because if they don't it can cause failed joint ventures as well as misunderstandings, there cultural difference need to respected across borders. Employees in the organisation must be aware norms in the host country is a must. [11] 'Businesses need to understand the impact that cultural differences have on the career progression of their employees and on communication and decision-making,' Firms can solve the problems of cultural difference by engaging in cross- cultural training. Some research have stated that Wal-Mart is way behind the knowledge of the locals taste . [12] 'One of the reasons that failed Wal-Mart internationally is when it attempt to transport the company's unique culture and retailing concept to each new country. Gilman (2004) asserts that in Wal-Mart overseas expansion, it has been trying hard to launch the supercenter concept,' therefore the corporate culture does not match the national culture. Wal-Mart still not considering the different cultures.
In this essay we have seen that internationalisation of a business have expose the business to different norms when crossing cultural borders because the more firms move away and enter new market. We have seen the clash in the national cultures between countries as well as the corporate culture. The approaches to solving cultural differences clearly assume that firms will be given advantage. Cultural should be the heart of the organisation because we can clearly see that it determine the success or failure of the firm. For example look what happen at Euro-Disney when it enter the European Market the Managers just assumed that French works had the same employment structure as American works, therefore selling the American Culture rather than implement the French culture. It is up to the employees in the organisation who exist within the corporate culture to understand the outside environment culture because we must see culture as ever changing. In order to solve the problem with culture we must learn to adapt. The company need strategy development to in order to overcome the hurdles caused by cultural differences. We can clearly see that every country and region have their own culture, therefore global companies must have a good understanding. Culture is clearly the way of live for people it is only natural that companies leave their ethnocentric culture which the basically see own their culture rather than the Polycentric culture. This creates conflict as we seen in both corporate cultures as well as national culture. In order to over such problem global companies need to acknowledge the diverse culture around them. No more assumption and judgement because people learn culture through what they are taught. It is only natural for global companies to put in effect strategies allowing them to adapt to the cultural changes. If we take the company Coca Cola strategy which change the sweetest of their soda to meet the consumers taste buds in different countries. They did not neglected the needs of the local people本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。