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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-06-02编辑:felicia点击率:11101
论文字数:3574论文编号:org201504302153448455语种:英语 English地区:英国价格:免费论文
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摘要:宝马和奔驰都是世界上顶级的汽车类型,得到很多人的喜欢和追捧,这篇文章就从宝马汽车产业的发展和策略出发,分析宝马的营销策略和发展手段。
G. Analyze Secondary dataF3 Days
H. Prepare ReportG and E1 Day
I. Use PD & SD for suggestion makingH1 Day
PD = Primary Data, SD = Secondary Data
1.3.1 Questionnaire for Primary Research
What type of cars do you like?
Name-______
Tick mark the options
Gender- Male { } Female{ }
Do you enjoy driving a car?
Yes { } No { }
How many cars do you own?
1 { } 2 { } 3 { } 4 { } 5 { } 6 { } 7 { } 8 { }
Age Group: Specify in Number & Tick the option accordingly:_____ Years
20-30 { } 30-40 { } 40-50 { } 50-60 { }
What type of car do you prefer?
Sedan { } SUV { } Sports Car { }
What is the price range of the car would u prefer to buy (00,000 Rupees)? Specify particular amount in Rs. and tick the option accordingly: ---_____ Rs.
20-40 { } 40-60 { } 60-80 { } 80-100 { }
All the Information given by you will be used in a research. Your identity will never be disclosed. Thank you for your time and for being a part of this survey.
1.3.2 Analysis of the Questionnaire
The first question was asked to determine the ratio of gender of 100 people who had been a part of this survey. The result showed that out of the population of 100 the ratio of Men: Women were 7:3. The number of female who came to the showroom was 30 and the number of male was 70.
Gender: Male = 70 People Female = 30 People
Diagram 2: Gender
The second question is a general question asked to check how much the Indian people prefer to drive their car. The data collected showed that 95% of the people prefer driving their cars and 5% of the people do not drive their cars.
People who like driving their car (Yes) = 95 People who don't drive their car (No) = 5
Diagram 3: People Who Prefer Driving Their Car
The third was based on how many cars each one owned who was surveyed. The data collected showed that 1 car was owned by 15 % people, 2 cars were owned by 10% people, 3 cars are owned by 25% people, 4 cars are owned by 10% people, 5 cars owned by 15% people, 6 cars owned by 15% people, 7 cars owned by 5% people, and 8 cars owned by 5% people.
Number of cars owned:
1=15 people 2=10 people 3=25people 4=10 people 5=15 people 6=15 people 7=5 people 8= 5 people
Diagram 4: Number of Cars Owned
The fourth and fifth questions were asked to gather the information for the company to check the preference of what type of car the people who were surveyed preferred. The data collected was tabulated according to the age group.
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