Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-07-01编辑:tinkle点击率:7021
论文字数:17177论文编号:org201306291700129643语种:英语 English地区:英国价格:$ 132
关键词:Internet firmsproblemsstrategyinternationalizationlocalization
摘要:英国mba毕业论文Research on the Problems and Development of Internet Firms in China,本文是一篇mba毕业论文,写的是中国的国际电影发展趋势,由英语论文网之留学生团队撰写。
Content List
Acknowledgements 4
Abstract 5
1. Introduction 7
1.1 Background Information 7
1.2 Objectives and Purposes 8
1.3 Significance of This Paper 9
1.4 Main Contents 10
2. Literature Review 12
2.1 Foundations of Global Strategies 12
2.1.1 The Theories of Internationalization Strategies 12
2.1.2 The Theories of Localization Strategies 15
2.2 The Long Tail Theory 16
2.3 Pareto Principle 17
3. An Overview of the Development and Problems of Internet Firms in China 18
3.1 The Development of Chinese Internet Enterprises 18
3.1.1 Search Engine: Baidu 18
3.1.2 Integrated Service Provider: Tencent 19
3.1.3 Online Trading Market: Alibaba 20
3.1.4 Multimedia-entertainment Enterprise: SNDA 21
3.2 The Problems in the Developments of Chinese Internet Firms 22
3.3.1 A Lack of Innovation 22
3.3.2 Excessive Emphasis on Expanding 24
3.3.3 Problems on Finance 25
3.3.4 Ethical Issues 26
4. Methodology 27
4.1 Qualitative Methods 27
4.1.1 Interview 27
4.1.2 Questionnaire 28
4.2 Quantitative methods 28
4.2.1 Data collection 28
4.2.2 Data analysis 29
5. Findings &Analysis 31
5.1 Chinese Internet Firms in Domestic Markets & Overseas Markets 31
5.1.1 Success in Domestic Markets 31
5.1.2 Failures in Overseas Markets 32
5.2 International Giants in Chinese Market & the Global Market 33
5.2.1 Failure in the Chinese Market 33
5.2.2 Success in the Global Market 35
5.3.1 Reasons of International Giants' failure in Chinese Market 35
5.3.2 Differences in Global Strategies between Domestic Internet Firms and International Enterprises 39
6. Conclusions and Recommendations 42
6.1 General Conclusions 42
6.2 Recommendations 43
6.2.1 Adjustment of Financing 44
6.2.2 Acquisition & Demerger 44
6.2.3 Expanding New Business Areas 45
6.2.4 Increase Input in Science and Technology 45
7. Reflections 46
7.1 An Analysis of the Overall Research Paper 46
7.2 Strengths & Weaknesses 46
7.3 Difficulties & Constraints 46
7.4 Effectiveness 47
References 48
Appendix 52
1. Introduction
1.1 Background Information
In this era of accelerating development of science and technology, the Internet world has been transformed by a number of powerful forces at a rapid speed. More and more Internet companies choose to entry the diversified industry to pursue their goals of earning financial profits, attain organizational objectives of expansion, and generate the ultimate achievement of success. At present, the online industry is experiencing a period of transformation: it becomes an 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。