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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2010-06-21编辑:vshellyn点击率:2738
论文字数:4000论文编号:org201006212050237283语种:英语 English地区:英国价格:$ 66
关键词:MOBILE PHONEINNOVATIONproduction
Content
1.Introduction ……………………… 3
2.Literature Review ………………… 3
3.Types of Innovation……………… 5
4.Mobile phone innovator’s leader – Nokia… 6
5.Conclusion………………………… 9
6. References………………………… 10
Introduction 留学生论文https://www.51lunwen.org/
For decades, innovation has always been an important dispute amongst entrepreneurs and CEOs that are trying to make a breakthrough for their companies. Ettlie (2006) stated that many of the products these days are merely copies or imitation of existing ones while Gann (2003) explains that innovation is a study of how firms use their existing technical resources and knowledge to develop goods, processes and services that are significantly novel. Hamel (2006) challenges the importance of innovation in management principles and processes in an organisation would create long-lasting advantages and produce dramatic shifts in competitive position. He also highlights some of the most successful companies in the world such as GE, DuPont, P&G, Visa and more by questioning what makes them stand out significantly among all their competitors. The fundamental reason for their success besides having great products, people and leaders are innovation. Abbott and Jeong (2006) and Slaughter (1998) emphasise the importance of innovation in organizational level which benefits in some specific factors such as market growth, reduction in production cost, competitive positioning and opening up new market. Therefore innovation has become a vital part in business survival and it is supported by much academic study and research for its success and failure (Nasirpourosgoei and Coles, 2006). Trotte (2005) illustrated that there are 275 books that published in the US had the word “innovation” in their title. In Section 2 a literature review will be given which correlate with the innovation topic. In Section 3 some case studies of innovative mobile phone will be discussed and then we will conclude the literature in Section 4. 留学生论文https://www.51lunwen.org/
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