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or the products and services. 
Both examples above lead  ultimately to a reduction in sales and costs compared to turnover.
In response, this paper tries to describe and analyze the compatibility of efficiency and effectiveness in the supply chain. A successful supply chain strategy should aim at the general  health of a business: more sales at lower cost, rather than focus too heavily on  such costs or only the customer effectiveness.  The focus should be the various demands made by the market, all the activities place in the chain should be aligned.

 

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