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摘要：This paper has discussed the significant influence of Qingdao International Beer Festival on the destination Qingdao, and the interview was adopted as the research method. The aim, objectives, relevant literatures and methodology about the topic have been shown and the nature of the festival, the interview design, process and outcomes, and the impacts of the festival have been discussed including the political, socio-cultural and economic impacts posed by the festival on the destination.

can be improved and the nice impression on the destination can be therefore enhanced by the festival. It could be seen from the interview results that many tourists visit the destination mainly because of the festival, while it is just the festival that attract those visitors to other landscapes in the destination not just the festival. In the second place, the policy of boosting the tourism industry made by Qingdao city government can also be achieved with the help of the beer festival. In the meantime, the Qingdao International Beer festival can be regarded as a windows through which the city government advertise itself and it is also a platform on which the city government could show its new policies in the city development.

3.2.3 Economical factors derived from the interview outcomes

The economic impacts of the Qingdao International Beer Festival is even more obvious which can be justified by the answers from the respondents. Based on the own opinions of the paper and the opinions from the respondents of interview, it could be concluded that the economic impacts lie in two aspects. First of all, the arrivals of tourists from all over the world can help to develop the local economy and the local tourism industries which is one of the backbone industries in the destination. They visit gifts shops, restaurants, hotels, cinemas which constitute a significant part of local consumption. In the second place, the commercial potential is huge because of the huge influence of the beer festival in the world. Therefore, the festival could be regarded to be a profitable program which can attract foreign and domestic investment with which the local economy and infrastructure can also be improved.

3.2.4 Socio-cultural factors derived from the interview outcomes

The socio-cultural impacts of the Qingdao International Beer Festival is also quite significant which can be justified by the answers from the respondents. This point can be shown in the following two aspects. First of all, it is an international festival not an domestic festival which embodies the cross-cultural elements and characteristics. The tourists are from all over the world with different cultural background and diverse living habits including the dining habits which requires the diversity of the beer festival and the festival succeeded. The festival can also be regarded as a platform or a favorable opportunity through which people with diverse cultural background can exchange ideas and communicate with each other, of course, with beer and local snacks. This is the essence and initial intention of holding the festival. There is boundary for the living habits. While there is no boundary the beer and tourism, this is why the festival has significant influence on the cultural exchange between visitors.

3.2.5 Catalyst for infrastructure expansion and destination branding derived from the interview outcomes

It could also be identified from the outcomes of interview that the Qingdao International Beer Festival could also help to expand the infrastructure of the destination because some public facilities need to be improved before the festival and get prepared for the commercial advertising and promotion activities, this requires the heavy investment from both city government and external investo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。