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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-15编辑:yangcheng点击率:3479
论文字数:25000论文编号:org201308141553086790语种:英语 English地区:中国价格:免费论文
摘要:在我国旅游业快速发展的大背景下,经济型酒店的发展充满了巨大的机遇。我国的经济型酒店却一直存在供给断层,目前存在价格竞争混乱、管理模式单一、缺乏知名而大型的经济型酒店连锁集团等问题。
对经济型酒店的市场开发策略研究,有利于解决酒店业的供需矛盾。我国的酒店业发展迅速,但酒店的档次结构与市场需求却不甚匹配,酒店市场供给方存在着巨大断层:质好价高的高星级酒店和质次价低的社会旅馆数量大,而千净、安全、价格适中的酒店少。
On the economy hotel market development strategy research is conducive to resolving the hotel industry supply and demand. China's hotel industry has developed rapidly, but the structure and grade of the hotel but not quite match market demand, market supply side of the hotel there is a huge fault: good quality and high prices of high-star hotel quality second lowest social hostels in large quantities, while -clean, safe, affordable little hotel. With the domestic economy and the rapid development of tourism, the market for clean, convenient and economical hotel growing demand, the market is very promising. Hotel industry dominated urgent need to change the situation in high-end hotels, and gradually form a high, medium and low-round development of the industry structure. Expanding market demand and effective supply industry scale development of China's economy hotel provides a good opportunity, but for economy hotel market development strategy is even more urgent discussion on this issue can be said to explore how to solve the economic other questions hotels breakthrough.
On the economy hotel market development strategy research, will help promote the reform of state-owned hotel. Many scholars from new institutional economics perspective, that institutional change or innovation is one from balanced to unbalanced final restoration of equilibrium process. The formation of new institutional arrangements to obtain a profit as a symbol, system restore balance, if we have any pressure to change arrangements or, in some external time and generate new external profit, balance is broken again, and began the new system innovation. China's hotel industry than the major state-owned economy, but the overall competitiveness is not strong. "In late 2003, the number of state-owned star hotel 5622, accounting for 58% of the total star hotel occupancy rate 55.05 contention, total operating income of 40.963 billion yuan, 1.949 billion yuan turned over to sales tax, labor productivity 57,100 yuan / people; national foreign and Hong Kong, Macao and Taiwan businessmen to invest in the hotel number is 678, total operating income of 30.342 billion yuan, 1.656 billion yuan sales tax paid, overall labor productivity of 162,700 yuan / person, which is 2.85 times the former state-owned hotels serious affect the overall development of China's hotel industry. "Thus, according to the characteristics of state-owned hotel, corporate brand development needs, and the ability to accept the owner's request, etc., select the appropriate mode of management and market development strategies to achieve the transformation of state-owned economy hotels to make an inventory of a large number of inefficient state-owned assets lodging industry to further promote the reform of state-owned hotel company, consolidate national foundation.
对经济型酒店的市场开发策略研究,有利于促进我国林业旅游业的发展。亲近自然,保护自然已成为现代人的共识;走进自然,与自然共生,日益成为一个时尚的话题。以亲近自然为主题的森林休闲、探险等旅游正逐渐为大量的白领阶层所接受,这些客人将逐步成为酒店最重要的客源。
On the economy hotel market development strategy research, and promoting the development of tourism in China's forestry. Close to nature and protect the natural has become a modern consensus; into the nature, with nature, is increasingly becoming a fashionable topic. Close to nature as the theme of forest recreation, adventure tourism is gradually accept本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。