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论文作者:英语论文论文属性:硕士毕业论文 thesis登出时间:2010-04-22编辑:lixiaona点击率:5750
论文字数:4531论文编号:org201004221531579270语种:英语 English地区:中国价格:$ 66
Global strategies in the international hotel industry
Abstract
A two stage qualitative research methodology is used to evaluate the forces driving the adoption ofglobal strategies in the hotel industry and the strategic response of international hotel chains to those‘‘drivers’’. Information gathered from industry experts is used to develop a set of hypotheses whichare then tested against evidence provided by interviews with senior executives and other data.The results 本留学生论文由留学生论文网www.51lunwen.org提供indicate that global strategy is most influenced by market factors, other drivers havingmuch less influence. Cost drivers are constrained by limited economies of scale and standardizationopportunities. Globalization is most marked in the thrust for a broad geographic presence in keyoverseas markets, the pursuit of global branding, positioning and uniform service standards. At thesame time, customers expect ‘‘responsive’’ policies in areas such as facilities and services provided.Opportunities for greater integration and concentration of ‘‘back-office’’ functions, whereinformation-based systems allow for cost economies and enhanced coordination, often remainrelatively unexploited, primarily due to institutionalized management practice and controlconstraints.
Keywords: Hotels; Global; Strategy
1. Introduction
2. Research design and methodology
3. Forces for globalization—the global drivers
4. Hypotheses
5. Use of global strategies—the global levers
6. Conclusions
7. Implications
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