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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2011-06-29编辑:fic点击率:3877
论文字数:3131论文编号:org201106292342163843语种:英语 English地区:香港价格:$ 33
关键词:domain nameinternettrade mark
摘要:Nowadays with the rapid development of internet in China, the legal protection of internet domain name has attracted millions of people’s concerns and has become a hot topic among ordinary users and legal scholars. But what is domain name? And why do people care so much? Actually for internet, domain name not only serves the function of identifying the address of the computer but also and the most distinctive function is to identify its user and goods and services provided to its user(Cricket Liu, 2010). Thus, with the development of e-commerce, domain name has become a fundamental method in e-commerce business. And at the meantime, commercial organizations even make their domain names as part of their advertising to disclose to the public, and through their websites to promote their products of services to the potential customers and to appeal the public to login into their websites through the domain names they provided. However, because of the huge commercial benefit and value, disputes like cybersquatting,corner domain names,ect, are growing fast recently, and even appeared a lot of online black mailers, who register those famous and lesser famous marks or names as their domain names and then ask the obliges to redeem those domain names back at pretty high prices(Baker Sidney MacDonald, 2008). For example, several year ago, a HongKong company which was located in the USA registered TongRentang, WuLiangye and Haier as its domain names under “.com” and again and again send messages to those famous corporations that they would sell those domain names at a good price. Besides, it is also a serious problem that made other’s already registered domain names registered again in China, for example a company made CocaCola, Kentucky and other 20 world famous branch registered as domain names and through propaganda to disclose the quotations to those companies. Because of the expansion of the internet market, normal market exchanges and competitions have been disrupted. So in this essay, the author will talk about the relationship between domain name and trade mark, and the conflicts between them, and also the legal protection of domain names.