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ign all parts of American culture. This show sends it’s audience on an exciting trip through the national culture and shows America unilaterally which still stayed undiscovered up to now. [47]

 

Designer Tommy Hilfiger was influenced and inspired by his homeland America in all his creating. He has contributed a big part to the history of the popular culture, on the one hand by his fashion, on the other hand, also by his work 'iconic America'. Today the world-famous fashion designer is seen as an icon and is one of the important stylists of the popular culture.

 

Tommy Hilfiger as an example for trend setting

Finally is to be said that pop culture is an important, unimagineable as not existing element of our daily life. This culture got stamped impact-giving through America and has been spread by the americanization in the whole world. As in the preceding already shown music, film and fashion belong to the most important areas which were changed by the pop culture.

 

The designer Tommy Hilfiger was inspired by this culture, but he also changed it in some way. His distinctive patriotism is a reason for his influence on the areas of music, film and fashion. Trough his activity as a designer and the foundation of the style 'casual wear' he has put trends in the world of fashion. As one of the most famous and most popular designers he has spread his clothing worldwide and particularly in Europe. The lable 'Tommy Hilfiger' has provides trends to the whole world and spreads fast. The so-called 'streetwear' of the designer likewise found many fans in the music area HIP HOP. The style of this music scene thereby got changed and this is another proof for Hilfiger’s trendsetting impact to the pop culture.

 

The area of film was also influenced by his work 'Iconic America' and its filming. 'Iconic America' is a great summary of all the unique and partially crazy “products”, defining America’s pop culture. Therefore it meanwhile counts even itself as a part of the pop culture.

 

Tommy Hilfiger has accomplished therefore big consequences on the pop culture and can be mentioned as a classic example of America’s trend setting in all areas. His great success in Europe is also a proof for americanization. So poular culture is a special type of culture that concerns all areas of life in the whole world.

 

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Titel: Cultural theory and popular culture

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