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t is something that is culturally very different. 
Rebecca Fong 
When there's a cultural misunderstanding like this, the temptation can be to think 'Well they've got a stupid way of doing it - why don't they do it like we do it ' and you find that your standards become the standards by which you judge everybody else. And lead to a lot of conflict .  
 
Marc: 
So how can we avoid cultural misunderstanding and the possibility of conflict? 
What do we need to learn to be able to communicate better with people from other cultures and so become ‘inter-culturally competent?’ We could study the other culture - find out what food people eat, what their economy is like, learn about their history, read books, get the facts…
Rebecca Fong 
Intercultural communication is a bit more sophisticated than that if you like. It's not really only about the knowledge that we gain by reading books or watching documentaries about a certain other culture. It's really much more about what happens when we meet someone from that culture and we interact with them. Their behaviour patterns will be culturally specific - just as ours are. So how do we act in different situations, how do we respond to things - do we respond verbally or non-verbally, how close can we stand to someone when we're talking to them. Time, how do we use time, how do we use space. So what that involves is not just learning facts about another culture but also the competence that you get from actually engaging in an encounter with someone from another culture. 
 
Marc: 
Rebecca Fong. And we’ll be looking in detail at all the aspects of intercultural communication that Rebecca mentioned over the next few weeks. Studying culture and intercultural communication can help make communication across cultures easier. It can help make us more tolerant of ‘difference’ and things that are ‘strange’ or ‘foreign’. But it’s also great fun. I’ve been lucky enough to have met people from all over the world - and communicating with them has been an enormous pleasure and a great education. But, strangely, although I’ve learnt a lot about other cultures in the process, I’ve learnt more about myself. Which is not an unusual experience for people involved in inter-cultural communication. Here’s Mahmood Jamal from Pakistan. 
 
Mahmood Jamal 
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