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论文作者:英语论文论文属性:硕士毕业论文 thesis登出时间:2017-08-15编辑:lgg点击率:5933
论文字数:38592论文编号:org201708111555311792语种:英语 English地区:中国价格:$ 66
摘要:本文是英语毕业论文,研究表明,在认知社会语言学视域下,本文构建的 SPB 模型对汽车广告语具有较强的解释力,同时也表明将突显观与概念整合相结合的可行性和必要性。
In chapter one, a detailed description of collected data has been presented. There are 14 automobile brands ranked in the top 100 best global brands in 2015, in which Toyota leads the top. On account of that the focu s of this thesis is pu t on automobile advertising language, thereby we collected all kinds of vehicles’ advertisements from their Chinese official websites, and pictures and videos are excluded. All together there are 233 series of these 8 brands and 164 pieces of advertisements left after the elimination of duplicate and invalid ones, this means that for some of the vehicles, they share the sam e advertisements, for exam ple, the advertisements “ 理lǐ智zhì与yǔ情qínɡ感ɡǎn ” of 14 Panam era series of Porsche are sam e, so we take them as one. In order to distinguish pr operties of different advertisements and find out their similarities for further study, there is great necessity to classify them in the light of the highlighted features. Categorization is a fundamental human ability and is one of the most basic human cognitive processes. And a category is def ined by the set of necessary and sufficient features shared by all m embers (Corrigan et al. 1989, pp. 2-3). According to Ungerer & Schm id (1996, p. 2), categorization is the m ental process of classification of objects. In Dirven & Verspoor’s opinion (1998, p. 108), categorization is the ability to p erceive different things as examples of the sam e category. The abov本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。