英文商业广告的体裁互文性研究 [2]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-03-31编辑:lgg点击率:5819
论文字数:39283论文编号:org201603300909557165语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文互文性广告语篇英文商业广告
摘要:本文是英语毕业论文,本文对的大学英语教学有一定的借鉴作用,一方面通过帮助学生运用语言技巧提高学习能力,使其抓住语言与交际目的之间的联系;另一方面,提醒消费者要适当消费,避免其被商家的言语所影响。
xtuality realized in English commercial advertising discourse? (2) What interpersonal meanings does the generic intertextuality serve in English commercial advertising discourse? The study of generic intertextuality will be explored and used in English commercial ads in order to answer the two questions.
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Chapter One
literature review
1.1 Previous Studies of Generic Intertextuality
As is known to all, the origin of intertextuality can be dated from the Plato’s theory of imitation which is regarded as the embryo of intertextuality. From the perspective of Platonic imitation, the poet often creates his poems by reference to the previous works which is actually a copy. Later on the term of intertextuality has aroused a widely attention and it has been studied by different scholars in various domains. As a special type of intertextuality, generic intertextuality is paid close attention since someone says that a text cannot belong to no genre which means any text is absorbed from other text in different genres. The arguments among generic intertextuality have never been stopped and most of them are in critical approach and in generic approach. This chapter will present a literature review about generic intertextuality and the English commercial advertisements both from the abroad and the domestic aspect, and conclude some statements of achievements in the study of generic intertextuality in English commercial advertisements.
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1.2 Previous Studies of English Commercial Advertisement
As a distinct symbol of modern civilization nowadays, advertisement plays an essential role in our life and it does have a significant influence on people’s life. Numerous scholars have researched advertising discourse, the commercial advertising discourse in particular, both at home and abroad, and they have concluded abundant useful findings from different perspectives on the foundation of different theories. As the fast speed of globalization, English has been the most popular language around the world, during which the mass media plays an important role. The spread of English around the world not only appears in the English-language media products whose exporters are North American, British, and Australian, but it also occurs in multilingual “mediaidioms”, for instance, chat language, news broadcasting language, and the language of cell phone messages. Nevertheless, empirical researches of the use of English in such media idi
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