Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-05-05编辑:anterran点击率:6652
论文字数:14635论文编号:org201105051727082288语种:英语 English地区:英国价格:$ 44
关键词:Best Utilize E-commerce StrategyCreate Profit for SMEsMarketingChina
Economic development in China has generally been more rapid in coastal provinces than in the interior, and there are large disparities in per capita income between regions. According to Tan and Ouyang (2004) this is also true for China’s IT infrastructure as well as e-commerce diffusion. For example, between 1990 and 2001, China’s telecommunications, information technology (IT), and Internet infrastructures experienced an average of 50 to 200 percent growth. Wealthy coastal regions have an infrastructure penetration rate close to, or even higher than, that in newly industrialized countries, whereas the inland provinces maintained a relatively backward infrastructure. China’s infrastructure for e-commerce diffusion is characterized by “disparities” among geographic areas, demographics, industrial fields, and firm size. Current e-commerce activities in China are concentrated in large cities, coastal provinces, certain industries, large enterprises, and among well-educated young people. Large cities and coastal provinces also tend to have a better legal environment for e-commerce activities.
China has the second-largest Internet population in the world, with 86.8 million users, after the U.S., which rose 2 percent year-over-year to 153.4 million users aged 15 or older in January 2007, a growth of 20% in a year . According to Internet Society of China, Chinese Internet users spent 276.76 billion yuan on Internet services in 2006, almost 50 percent more than the previous year. The society said in its Internet Guide 2007 that Chinese Internet users spent about 170 yuan a month on services like Internet connection, online shopping and online games in 2006, almost 8 percent higher than the amount in 2005 .
9. Conclusions
China, the world’s most populated country has a large economy with a sizeable absolute gross domestic product (GDP), which is growing at a phenomenal rate. It a has the second-largest Internet population in the world and offers a significant platform to Small and Medium enterprises to use e-commerce strategies to earn profits through marketing through the electronic media. The need to study has arisen due to the high presence of SMEs in the Chinese economy, the high rates of employment in them and the opening of the Chinese economy to the WTO regime.
SMEs in China enjoy certain advantages, which gives them a head-start in marketing through e-commerce. They are a major employer and had adopted IT based technologies quite early. They already have an international presence. They are innovative, and their products hare known for their good quality along with low prices. With the phenomenal growth of the GDP in China and with the diffusion of the IT industry especially in the developed areas it is encouraging a huge of young IT literates. It has the political as well as the legislative support from the government.
However there are still some areas in which it lacks and these have to be addressed. As far as e-commerce is concerned a majority of Chinese SMEs invest less 1% of their sales in E-Commerce. They do less online selling than large firms in China. They still face problems of credibility, delivery,本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。