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论文作者:留学生论文论文属性:作业 Assignment登出时间:2017-10-09编辑:quanlei_cai点击率:17120
论文字数:论文编号:org201710091620508516语种:英语 English地区:中国价格:免费论文
Saying 'often write in the works of FAI, diligent reading in the heart of the'. The above three basic skills in the practice of long-term experience can be completed, therefore, journalists must be diligent thinking and focus on knowledge accumulation. Only a wide range of reading, know more, to do in-depth report can be thick and thin hair, with ease.
MBA专业essay范文:Consumer behavior in Marketing
这篇论文讨论了市场营销中的消费者行为。在进入市场之前,营销者要先对市场进行调查研究,从而依据产品特性和不同消费者的购买差异对市场主体进行细分。通过细分去分析和了解各个群体的需求和各个市场的竞争情况。而目标市场一旦确定,就需要根据目标市场选择的情况来确定目标市场上的营销策略。
With the advent of economic globalization and knowledge economy era, Chinese enterprises are facing the change of international and domestic business environment, the competition between enterprises is more and more fierce, marketing strategy has become an important link in the management of companies, more and more attention to the company managers, so the marketing management can not only isolate the research market and enterprise itself, In order to play an important role in marketing, consumers and their behavior can be studied comprehensively and profoundly.
Marketers should first study the market before they enter the market, and subdivide the market subject according to the characteristics of the product and the difference of purchasing between different consumers. The segmentation can effectively analyze and understand the needs of each group and the competition situation of each market. Once the target market is determined, the marketing strategy in the target market needs to be determined according to the target market selection.
Enterprise pricing must be based on the price elasticity of demand, that is to understand the market demand for price changes response, the use of flexible pricing techniques, and competitors to fight price. Business in the price war must be cautious, to avoid a lose-lose. The long-term vision, not because of lower prices and lower product quality.
The quality of the product is the first factor to decide the marketing. Enterprises to survive, develop and grow, we must have high-quality products as the basis. Enterprises in the planning to enter the market, occupy the market and expand the share must establish the concept of quality first, and take it as a fundamental development. Product innovation in the fierce competition, the product life cycle is increasingly shortened today, the new product innovation speed once slowed down, may lead to product development failure.
After-sale service is the third important factor to determine the sales situation beyond the product quality and exterior design. Want to make the enterprise's products enduring, on the one hand to continuously improve the level of technology, improve the production process level, and t本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。