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Essay 1:
Discuss the effect that an increasingly global economy may have on your future responsibilities as a manager, both generally and as regards your chosen field, and what you hope to learn at MIT to enable you to meet this challenge?
Essay 2:
Why have you selected the Master’s or Ph.D. program in the Carroll School of Management at Boston College?
Essay 1:
In the 1990s, globalization has changed the business world profoundly. Companies of different country origins now can reach customers worldwide and cut their production and operation costs through international chains of production and distribution. Today, Gillette Co. is manufacturing razors in Russia, Fidelity Investment is selling its funds in Germany, and Citicorp is serving millions of customers from Asia to America. Meanwhile, global markets are featured with constant changes, intense competition, and heightened customer expectation, making it ever more difficult for a company to gain and maintain its competitive edge. Managers have to take broader responsibilities in the global economy. A successful manager will monitor the competitive landscape and decide if his organization has the strategies, structures and the people that can fulfill its global interest. In spite of the different approaches he may take, he always has to build the commitment to the global economy and develop the necessary strengths for international business throughout his company. Being exposed to global economy does not mean that a company will easily become international. Transiting from a national company to an international one will take an adjustment of attitude as well as operation. Explaining the challenges and opportunities, and addressing to employees’ concerns, such as how globalization affect their jobs, are a manager’s first steps to make the transition.
An excellent salesman in the U.S. may not work equally well in China or Brazil. In order to act globally, a company needs the right people with the right skills. Developing global working teams that have the necessary skills to work with people of different countries and cultures, then, is the next thing on a manager’s agenda.
Also, a successful manager will help his company tailor its global strategies to its resources and capacities. It would be great to have 1 billion customers by the year 2010 like Citicorp might, but not every company has the size and global reach of Citigroup. Nonetheless, size is not everything. It’s the quality of the products and services that a company can offer that matters. In stead of being all the things to all the people, a smaller company can take alternative approaches to the global market, such as focusing on a certain market sector in which it can compete efficiently. A manager must find the best strategies available and then establish appropriate policies in international marketing, finance, and human resource management accordingly. And then, these strategies will be continually monitored to take into account new advances in the business world. Furthermore, different cultures, laws, and market conditions make international operation a complicated process of system engineering. A manager has to shape his company into a flexible organization so that it can learn from and respond to fast-changing environments. In addition to developing global working te
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