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论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2015-04-30编辑:g790726705点击率:6490
论文字数:1990论文编号:org201504281059231798语种:英语 English地区:俄罗斯价格:免费论文
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摘要:俄罗斯是个资源丰富的国家,随着俄罗斯人们收入增长,越来越多的外资进入,食品工业得到快速发展。本文作者分析这一商业环境,并为在俄罗斯经营业务提出有益建议:了解文化和选好搭档。
In the past two years, the St. Petersburg-based tea-packing factory's production capacity has been boosted 52% to 18,500 tonnes, the statement said. The company plans to sell the new production not only in Russia, but also on the Ukrainian and Belarusian markets. In addition, there are plans to export this type of tea to Scandinavian countries. Unilever owns four major Russian enterprises: a household goods and cosmetics plant (formerly the Northern Lights plant), a tea-packing factory in St. Petersburg, Moscow Margarine Plant and the Union for the production of stock cubes, instant soups, seasonings and potato puree in Tula.
PepsiCo has recently announced its intention of building a second snack manufacturing plant in Azov. “PepsiCo has had beverage operations in Russia since 1974. PepsiCo's snack manufacturing plant in Kashira currently hires 1,600 workers. It is one of the largest snack manufacturing plants in Russia and continental Europe, claims PepsiCo.”(Willmer) In the past the company has purchased all of its ingredients locally which helps the economy in the area and plans to continue the practice at the new plant which will employ another 1,000 people. PepsiCo controls around one fifth of the Russian soft drink market and around a third of potato chip sales, but currently controls just 2 percent of the Russian juice market through the brand, Tropicana. Their top rival is Coca-Cola which has bought Multon who is the second largest juice producer in Russia.
Church's Chicken, the American fried-chicken restaurant chain, is going to open up to 30 restaurants over the next three years in Russia. The first restaurant is scheduled to open in Moscow in August 07, while a second one will open in St. Petersburg in September. By 2010, the company plans to open 70 outlets in Russia, Belarus, and Ukraine. In Russia, Church's is going to offer fish items since fish is very popular in Russia. Church's main competitor is KFC, which in Russia operates as Rostik's-KFC. KFC has about nine times more restaurants worldwide than Church's, and about 60 percent of all KFC restaurants are located outside the United States. The share of foreign units for Church's is less than 25 percent. But while KFC is formidable competition for the newcomer, the Russian market offers excellent growth opportunities.
In 2006, KFC operated 122 restaurants in Russia, and is planning to open 300 more over the next four years. KFC and Rostik’s brand chicken restaurants have merged. Today over 100 restaurants operate under the Rostik's brand in Russia and the CIS. Rostik's provides franchise support services to both KFC and Rostik's restaurants in Russia and the CIS. Within the next 18 months, all existing KFC and Rostik's 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。