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论文作者:英语论文论文属性:学术文章 Scholarship Essay登出时间:2015-04-24编辑:g790726705点击率:10124
论文字数:3104论文编号:org201504240908162540语种:英语 English地区:美国价格:免费论文
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摘要:互联网自诞生以来就扮演着越来越重要的角色,它逐渐改变了传统的商业模式和消费行为。
In terms of the purpose of the research, Internet based market research is frequently linked to Web-based activities such as Web site evaluation or to research areas where respondents have easy access to the Web such as is the case with employee surveys and those in business to business research.
Types of client
Internet based research tends to be conducted for organisations that have a significant Internet presence such as financial services, Internet based businesses, IT, the media and telecommunications. This may reflect the fact that Web site evaluations are one of the main types of research.
Attitudes towards Internet surveys
sets out respondents' agreement with a variety of attitude statements. As expected, the most important factor for determining whether Internet survey methodology is used is the extent to which the audience is online. The majority of respondents agreed that Internet research required less administration and saw no significant problems with security. However, there were concerns about the problems associated with sampling, drop out rates for panels and response rates. Although 42 per cent of respondents thought that Internet surveys are used for important decision making research, it is interesting to note that more than one third of respondents felt that they were not. This negative viewpoint is supported by the 25-30 per cent of respondents who stated that cost or speed rather than quality determined when online surveys are used. This suggests that there are still doubts about Internet based research and these doubts are also evident by the large proportion of respondents who were undecided and failed to agree or disagree with many of the statements.
Future prospects
Only 7 per cent of respondents expected the number of Internet based studies to increase significantly over the next year. The remainder expected no growth or only a moderate increase. So there does not seem to be any evidence of the dramatic growth that many industry commentators were predicting. Some commentators had suggested that potential clients would start carrying out their own online surveys, bypassing agencies due to the cost advantages and the availability of technology. However, only 10 per cent of the agencies agreed that they would be doing less Internet research in the future as a result of clients doing their own online research .
In relation to other commentators' predictions, the majority of market research firms from the study did not agree (64 per cent) that most of their quantitative research would be done through Internet surveys in the future. Almost all of the respondents agreed (91 per cent) with the statement that their firm would only use their online surveys as one part of a portfolio of research offerings and emphasised that they had no intention of becoming specialised in the use of Internet surveys as a data collection tool. However, 65 per cent of agencies that responded to this statement agreed they would be looking to use their Internet surveys for a wider range of market research stud本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。