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摘要：本文是一篇美国留学论文。截至目前，化妆品的使用已经持续了几千年，最早可以追溯到古埃及时代的一些皇室,当时的人们经常将香水,檀香熏香等香味混合在一起用于人体朝圣或作为防腐剂。但是化妆品在西方的真正普及是在17世纪,最初是女性患者为了遮盖面部天花遗留的疤痕而使用。本文以化妆品的发展看个人护理产品行业的发展特点和发展前景。

es with KSF of the business. KSF are formed by many dimensions, however, it is impossible and unfavourable to take all the dimensions into account due to one company's limited resources. To achieve the objectives that set by the company, it must firstly identify the business impact level of each dimension and allocate corporate resources according to the importance ranking.

Chapter 3 Research Methodology

3.1 Research Methodology

3.1.1 Research Design

Research design refers to the study plan and structure to the idea of how to answer research questions. Study plan contains the overall research framework and process while structure means the relationship of variables between the framework, composition and configuration. Adèr et al. (2008)described the research design as a “blueprint” of a research that deals with four issues leastwise: (1) what are the questions going to be studied, (2) what data are connected, (3) what data are going to be collected, and (4) how to analyse the results. Therefore, the research design is to make an effective arrangement of study situations and resources, enable researchers to obtain accurate information and data in a more economic way for making the right analysis.

Based on the types of research questions origin and assumptions, research design methods can be divided into the following three categories (Zikmund et al., 2009):

i. Exploratory Studies

When a problem has yet been clearly defined or enough theoretical basis that led no assumption can be established, exploratory study helps to set a better research design, subject selection and data collection method. Exploratory studies are usually broader, aiming to understand current problems for the future research tasks to establish assumptions or theoretical models. Although either qualitative techniques or quantitative techniques can be both conducted in an exploratory study, quantitative techniques are more often used to give a noticeable insight into a given situation.

ii. Descriptive Studies

Simply speaking, a descriptive study is to discuss a single question or hypothesis, or to study the related scale, modality or proportion of a single variable. It intends to understand the characteristics of certain groups or populations, or describe a phenomenon linked with another phenomenon. Although descriptive studies do not analysis the causality between variables, other extraneous variables are needed to remove in order to increase the accuracy of explored variables.

iii. Causal Studies

Causal studies emphasize on the effects of changes of one variable on another variable within specific hypotheses. In other words, a causal study deals with cause-effect relationship, experiments and manipulates changes of an independent variable to see how it affects a dependable variable. The ideal result for causal study is that one variable affects always the other variable while there is no other variable have the same effect.

The design of this research paper adapts therefore the qualitative descriptive case study method, through the SWOT analysis as operational strategic analysis technique with the basis of glob本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。