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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-30编辑:felicia点击率:30685
论文字数:11818论文编号:org201505252232318701语种:英语 English地区:澳大利亚价格:免费论文
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摘要:这是一篇澳洲毕业留学论文,分析了独特的体育酒吧现象,简述了印度经济的不断发展趋势。
According to a survey conducted by The Economic Times, 1.7 percent of Indians dine out more than once a week, 2.5 percent do so once a week and around 2.1 percent dine outside once a fortnight. About 5.5 percent eat out of home once a month on an average and 5.4 percent eat out once every 2-3 months. Around 8 percent say eating out is relegated only to festivals. For 69.6 percent eating out is a rather rare occasion. (Ref: The Economic Times, 21 May,2005).
The consumers in the urban areas are more aware of the international brands due to their exposure from offshore travel and media and do not hesitate to pay for premium goods. According to National Council for Applied Economic Research (NCAER) there are five classes of consumer households and the greatest growth is in the upper strata. Upper strata are defined as households with income in excess of Rs 215,000. More than 80% of the top earning households in India are located in the top seven cities of our country. Due to this most of the disposable income in the country is located in these areas. This is the reason behind the growth rate of restaurants, coffee shops, fast food joints and bars in these cities. Another major factor influencing the growth in the food and beverage industry in India is the fact that more than 70% of the country's population is under the age of 40. This explains the rise of expenditure on leisure products and entertainment.
(Sarin, 2005)
Indian Theme Restaurants:
However, eating out as a concept is also fast changing. People want to break away from the monotony of eating in the same food joints and are looking for more experiential and new avenues to hang out and spend time with their family and friends. Themed restaurants and bars are the flavour of the season. More and more themed bars and restaurants are mushrooming in various metros like across India.
A number of theme restaurants have been successful in India. Some of the successful and well know theme restaurants are
* Mercurries in Delhi - Theme, Solar system
* Orient Express at the Taj Palace New Delhi - Theme, Railway carriage of yore
* Village in Mumbai - Theme, Indian village
* Gufaa Ohri's in Hyderabad - Theme, Dungeon etc.
* Serengeti Ohri's in Hyderabad - Theme, Jungle (Roy, 2008)
Each of these theme based restaurants has been successful as the people are looking for a lot more than just eating at the food joints. The time they spend at the restaurant is made more enjoyable interactive and memorable because of the different concepts of these restau本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。