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Aldor is a well known company in Latin America and have opened up markets in different countries, trying always to change in order to offer innovative products to people of different cultures. Vision, with an international focus is considered very important and at the moment our products are in more than forty countries throughout five continents.

Our local competitor is Colombina with the company having the largest market share in the country. Colombina is headquartered in Colombia and also has an international appeal. They export their products to more than forty-five countries and have 421,000 commercial clients. They also have a wider range of products but they don't have any product even close to our new product line.

Colombina began doing business in 1927 so have a lot more years of experience when compared to us that started operations in 1991.

In addition to Colombina there are also Cadbury, Hershey, Tootsie Roll Industries, and Bright Food (Group) Co., Ltd. that are all vying for increased market share in Canada. These companies have strong histories and also like us, a wide variety of products. Our efforts to enter this market were centered on this competition and as such we have positioned ourselves to occupy a niche position.

The target market of all these companies is children and teenagers; however, our company has chosen to target the young adult and adult population in addition but also as our primary focus.

These companies service both a strong national and international customer base with significant sales both domestically and internationally. They however have not had anything within their product line that specifically addresses the niche we hope to satisfy. We strongly feel that the variety within our line of offering accompanied by our patents would be sufficient to solidify a sustainable market for years to come. Sales for the Colombina Company were $1,046,470 million, a feat superior by 17% of the previous year's sales compare to the national market where the increase was 13% and the international market where that increase was 24%. Companies in our industry seems to have been doing significantly well despite the economic crisis where the world prices have seen increases due to the recession that has affected taxes in most regions.

Cadbury plc, was founded in 1783 and is based in Uxbridge, the United Kingdom. The company, together with its subsidiaries, engages in the confectionery business worldwide. It offers chocolate, gum/mints, and candy products under various brand names, including Bubbaloo, Cadbury Creme Egg, Cadbury Dairy Milk, Clorets, Dentyne, Eclairs, Flake, Green & Blacks, Halls, Hollywood, Stimorol, The Natural Confectionery Company, and Trident.

The Hershey Company engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, food and beverage enhancers, and gum and mint refreshment products. Its chocolate and confectionery products include chocolate bars and drinking cocoa mixes, high-caca本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。