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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-06编辑:felicia点击率:41817
论文字数:17304论文编号:org201407061204367610语种:英语 English地区:中国价格:免费论文
关键词:advertisingpublic relationsguidelinesdrawbackadvantages and disadvantages
摘要:在当今媒体发展迅速的时代,广告是媒体发展中重要的一部分,要充分利用广告的优势促进媒体的发展就需要广大媒体界和广告界的合作和灵活的运用方法。本文通过广告设计中时间和空间的重要性探索广告设计方法的多样性,以促进广告业的迅速发展。
Challenges:
The big challenge for the advertising on the Internet, both for small and large is not only overcome the limitations of time and space, but to display and provide more value to visitors of the company. The company and its products gain value for the client on the Internet, as a result of the usefulness of the website, and not directly. And that can only be accomplished if companies communicate with the real prospect of their partners.
2.16 Newspapers Look To Digital As Print Faces Challenges:
After struggling with a loss of ad dollars in print, the Seattle Post-Intelligencer (P-I) ran its final print edition last week. The 146-year old paper will remain alive as a Web-only publication, making advertising for the publication exclusively digital. The P-I is not alone. Newspapers and magazines across the country are looking to build digital revenue sources as less money is being spent in print advertising. They think digital publishing's absolutely the trend.
Everything ultimately follows the consumer, and everybody is going online, so publishers have to comfortable with operating in a different environment. Yes, there are closures and bankruptcies, but newspapers are not going away. Like all industries, the product life cycle changes and right now things are changing and going more digital. In fact, digital news audiences are growing. According to the Magazine Publishers of America, the number of unique visitors to consumer magazine Web sites for the first quarter of 2008 averaged around 70.7 million unique users per month, a new record. In fact, online readership is rising at twice the rate of the general Internet audience. Larger markets, in particular, are seeing digital publishing take off, but the challenge is converting that digital audience to revenue, notes Jerry Lyles, SVP of publisher relations for Publishing Group of America (PGA).
Currently, online ads are valued far below print ads, and publishers are struggling to make their old, ad-supported revenue models work online. "Advertisers understand that that is the direction that everything is headed," Lyles said. "The challenge comes more from the newspaper side, and trying to monetize the online version in a way that's similar to how they are able to monetize print. The papers have to get the correct pricing for those ads, the proper staffs to actually go out and sell them, and the last thing they want is to have their current print sales team selling digital."
As the digital format continues to grow and gain audience, Lyles expects advertisers to become more accepting of paying similar rates for digital as for print ads. Online offers an enormous number of options not available in print and allows advertisers to pick put a very fine segment of the audience and target them precisely. "It's an amazing benefit, and of course there's an awful lot of tracking technology that allows you to get great insight in本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。