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* Finding the best ad-sales people - In an age when a lot of talented ad-sales people are setting up their own freelance businesses, there are two main options available to them. Do they go for the traditional route of finding a suitable sales person on a permanent level, or do they look for someone who may be willing to work on a commission only or part time basis, through an outside company or agency? Whichever one they choose, there are certain things to look out for when choosing someone who can sell for them. How many hours per day do they need someone to sell for them? What kind of experience does the potential candidate have? How do they sound? 4. How do they look? 5. What drives them? Finding good people is tough - getting them to sell for them is even tougher. However, if they are a freelancer and work on commission only, they need to sell to earn. If they find good people and make it easy for them, they should be able to hang onto them for a long time.

* Google ad-sense - generating revenue from your website - Google ad-sense is one of the many success stories from Google. It enables publishers to make revenue from displaying adverts on their website. All ads are within the Google network and all it takes is for them to paste a bit of code onto their pages. The ads will then be displayed and you get paid whenever anyone clicks on an advert. The system requires them to do some testing, in terms of design and click through effectiveness, but once they have found a format that works; it can create a substantial revenue stream for them. They can choose from text only, line ads or video. Make sure them look at the overall format and structure before they decide on a plan and always test first!

2.7 Selling Web Advertising Space:

The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit. Over the past few years, a host of small companies has started electronic exchanges where advertisers and Web sites can buy and sell online advertising space. The companies, with names like Right Media Inc., AdECN Inc., Turn Inc. and ContextWeb Inc., have been an obscure sideshow to a broader battle over Internet advertising. That's changing quickly. The biggest Internet companies, including Microsoft Corp., Google Inc. and Yahoo Inc., are focusing attention and money on the emerging business, hoping to be first with the kind of large-scale, dynamic market for the ad industry that the Nasdaq market brought to stocks. Over time there will be "a handful of winners that build very high-tech marketplaces. "That's what we're trying to do; that's what Google is trying to do."

Today, online publications and Internet companies have space for display ads built into their Web sites. Typically, that space gets filled with ads either the old-fashioned way through a salesperson or by a mix of computers and people called an ad network that automatically sells ads for the spot. But a significant portion of the available ad space called "inventory" remains unsold, or is sold for next to nothing. Enter the exchanges, which use automated systems to match buyers with sellers of unsold space.

With ad exchanges, member advertisers specify the price they本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。