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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-06-27编辑:lgg点击率:8291
论文字数:36200论文编号:org201406271018588540语种:英语 English地区:中国价格:$ 66
摘要:This thesis will analyze the pragmatic economy of advertising language based onthe studies of the development of economy principle in Pragmatic field and Leech'stextual pragmatics.
Conclusion
With the increasingly speeding up of global economic integration, advertising ismore and more important and can't be ignored,and advertising form is also becomingcomplicated. Language is the most direct way to deliver information. Properadvertising language can make the consumers understand the advertising informationsmoothly and accurately, so as to achieve the purpose of advertising communication.Vise versa, with inappropriate slogan, information will not be well accepted andunderstood, and then communication interrupt will occur and eventually lead tofailure of the communication. Therefore, a successful advertisement will achieve thepurpose that is to promote the sales in a variety of means. In a great variety ofadvertisements, the audience must correctly interpret the connotation of theadvertising by the pragmatic approach, and finally become fond of the products andtake consuming behaviorThrough the analysis of Pragmatic Economy on advertising language,it achievesa worthwhile result. From the aspects of phonological-related, word-related,sentence-related devices, personification,exaggeration and pun,politeness and thediscourse-related devices,the thesis analyzed the pragmatic economy of advertisinglanguage. This thesis provides a new point of view for advertising research and theeconomy study. As a language aims to convey some information about the goods, theadvertising is a kind of special communication behavior between the advertiser andthe general public,so as to attract attention and arouse the interest of the public.
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