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论文作者:英语论文论文属性:作业 Assignment登出时间:2014-11-07编辑:yangcheng点击率:17494
论文字数:5222论文编号:org201411051336492008语种:英语 English地区:澳大利亚价格:免费论文
关键词:谷歌股份有限公司风险管理分析Google IncEconomics Essay
摘要:谷歌公司是全球闻名的公司,本文是谷歌股份有限公司的风险管理分析,这个报告将对谷歌的商业模式,风险揭露和风险管理策略进行分析。识别公司风险,重要的是要首先了解公司当前的业务和商业模式。
Internal workforce risks
One of the most popular social and industrial trends is located in rising importance on human capital resource. Due to limitation of qualified human capital, the competition for highly competitive employees is getting fierce. The risk of being unable to keep and update qualified staff will eventually bring a stop to growth and corporate value demise. Google has not realized the value of skilled personnel which injects talents and contributions to originality and novelty of future tools and applications. Even if Google has introduced “equity award programs” to benefit employees, the effort on attracting prospective and maintain current individuals are far from very sufficient and effective. The corporate core culture is based on innovation, creativity and collaboration. If Google cannot appreciate the human power in the firm, the tangible and intangible benefits and values spurred by intelligent employee populations will be difficult to retain or obtain. In the end, the corporate culture will lose meaning and future growth will be hard to achieve (Google Inc, 2009).
Risk Management Strategies
Different types of risk have been managed differently by Google. Hence, explicit risks which refer to the recognised and disclosed publicly in business reports are spurred from macro-environmental risks and are asking for continuous developing strategies in response to those risks. To analyse Google risk management strategies, the tactics towards different risks are categorized into explicit and implicit risk management strategies.
Political risk management strategies
There are a variety of laws, regulations, and policies in different nations. The complexity and volatility in political fields have put political uncertainty to Google. Google has implemented a couple of risk management approaches to solve the risky problems. To adapt to the specific investment and operation environment, Google devotes plenty of time and money to negotiate with foreign governments. Furthermore, Google flexibly adjusts products and services delivery by blocking and eliminating sensitive and offensive contents which could influence significant people and issues in certain states. For example, the nationalised censorship in China has pushed Google to leave Chinese mainland search market. However, as an alternative, Google convinced the Chinese government to authorise Google to switch its search engine from mainland China to Hong Kong. In fact, Google redirected its mainland user to its uncensored Hong Kong server. It is an appropriate strategy to transfer its mainland market share to Hong Kong site temperarily. Nevertheless, in a long run, Hong Kong web is still subject to censorship through a “licensing system for 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。