tegy Competitor Analysis Exercise
• Due Next Week: Crafting Personal Strategy Obstacles Exercise
Class Attendance, Participation, Presentations, and Peer Review & Feedback
• Oral Presentations Feasibility Analysis: Topics 5 & 6: Marketing & Distribution/Sales
• Student weekly one-page written Progress Report due
• Student weekly Peer-Review & Feedback Forms to be handed in at end of workshop
Class exercise 4: Students create brand name; then develop elevator pitch & marketing pitch
Week/Topic 6: Feasibility Analysis: Distribution & Sales
Wednesday, August 26, 2009 (9.30 am – 12.30 pm)
• Due This Week: Crafting Personal Strategy Obstacles Exercise due this week
• Due Week after next: Prepare Chart of accounts (using Quicken or MYOB) for
analysis/discussion next week
• Note: Next week September 2, 2009 - Mid Semester Break!
Class Attendance, Participation, Presentations, and Peer Review & Feedback
• Oral Presentations Feasibility Analysis: Topics 5 & 6: Marketing & Distribution/Sales
• Student weekly one-page written Progress Report due
• Student weekly Peer-Review & Feedback Forms to be handed in at end of workshop
Class Exercise 5: On the phones – Using their brand name students to use two pitch strategies to
‘ask for the business’. Calls are then analysed & discussed
*** NOTE: NEXT WEEK (WEDNESDAY, SEPTEMBER 2, 2009) MID SEMESTER BREAK
Week/Topic 7: Feasibility Analysis: Operations
Wednesday, September 9, 2009 (9.30 am – 12.30 pm)
• Due This Week: Chart of accounts - Students to set up balance sheet, income projections,
profit & loss, & cash requirements for first twelve months, for analysis & discussion
• Due Next Week: Balance sheet, Income projections, Profit & Loss, & Cash Requirements for
first 12 months
Class Attendance, Participation, Presentations, and Peer Review & Feedback
• Oral Presentations Feasibility Analysis: Topics 7 & 8: Operations & Financial Analysis
• Student weekly one-page written Progress Report due
• Student weekly Peer-Review & Feedback Forms to be handed in at end of workshop
Class Exercise 6: Analysis & discussion of students’ chart of accounts (Quicken or MYOB),
workers compensation, super, insurance, phone, web, GPO Box, Stationery, Business name and/or
Company Registration, ABN, GST, Bank Account, Credit Card facilities, etc.
Week/Topic 8: Feasibility Analysis: Financial Analysis
Wednesday, September 16, 2009 (9.30 am – 12.30 pm)
• Due This Week: Balance sheet, Income projections, Profit & Loss, & Cash Requirements for first
12 months
• Due Next Week: Funding drive & investor package - create an information package for investors
including worst case (maximum loss), expected, & better than expected performance, for
analysis & discussion
Class Attendance, Participation, Presentations, and Peer Review & Feedback
• Oral Presentations Feasibility Analysis: Topics 7 & 8: Operations & Financial Analysis
• Student weekly one-page written Progress Report due
• Student weekly Peer-Review & Feedback Forms to be handed in at end of workshop
Class Exercise 7: Analysis & discussion of students’ balance sheet, income projections, profit &
loss,
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