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to provide a great amount of information from a few persons and they are essential when it comes to getting expert or knowledgeable opinion in relation to a particular subject, like logistics in the Malaysian tourism industry (Purdue.Edu -Primary Research, 2010) and (Driscoll and Brizee, 2010).

The advantages of interviews are as follows:

Able to get accurate information.

High response rate.

Able to be completed immediately

Ability for interviewer to help if they is problems

Ability to investigate motives and feelings.

Ability to use recording equipment

(TVU.AC.UK -Primar Research Methodologies, 2010)

In essence, a total of 5 interviews will be carried out with managers from firms within the tourism industry in Malaysia. The researcher aims to get a wealth of information from these managers about their thoughts and perspectives about the performance of the firms in the tourism industry in Malaysia, the issues that are reducing its performance and the strategies that can be used to improve its performance. These interviews will be vital towards the satisfying of the research objectives.

3.1.3 Primary Research Tool 2- Questionnaire

Questionnaires will be the next kind of primary research source that will be utilized here and in this questionnaire can be described as a type of questioning that is far more rigid as opposed to interviews and it also tends to involve much larger groups of people. In essence, these surveys are likely to provide a limited amount of information from a very large group of persons but they are very useful when it comes to having an understanding about what a larger population thinks about the issue concerned (Purdue.Edu -Primary Research, 2010) and (Driscoll and Brizee, 2010).

The main advantages of using questionnaires are as follows:

Able to be used in its own right

Able to be posted, e-mailed or faxed and this increases speed and saves time

Able to cover a large number of persons

Very wide geographic coverage.

Inexpensive

Respondent has the chance to consider responses.

There is anonymity of respondent.

Absence of interviewer bias

(TVU.AC.UK -Primar Research Methodologies, 2010)

A total of 110 questionnaires will be distributed to members of the target group and these essentiall comprise of persons from firms within the tourism industry in Malaysia. The researcher proposes to collect a large amount of information from this target group in order to determine the issues facing the tourism industry, the practices of these firms, what they are doing to improve themselves and the strategies that they can adopt in order to improve their practices for the benefit of their firm as well as the industry.

3.1.4 Secondary Research Tools

Secondary research methods are research methods that are used to collect information from sources that have already been researched on before. Secondary research would involve the processing of data that has already been collected by researcher previously and it makes reference to the c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。