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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-07编辑:felicia点击率:29101
论文字数:11037论文编号:org201407062345537539语种:英语 English地区:中国价格:免费论文
关键词:Malaysian tourism industryMalaysian economyoverall economic developmentstrategic economichelpful and applicable
摘要:数年来,旅游业一直是马来西亚的支柱产业额,给马来西亚的经济发展提供了极大的动力,促进了马来西亚的收支平衡,本文通过马来西亚旅游业的发展,探索旅游业今后的发展方向和对经济的巨大促进作用。
Determining if Malaysia firms in the tourism industry are suffering from a deficiency in logistcal performance
Examining the strategies that can be adopted in order for logistics performance of to be capable of being enhanced in firms operating within the tourism industry, in order to enhance the overall performance of the Malaysian tourism industry.
1.5 Research Questions
What is the level of logistics performance of the tourism industry in Malaysia?Is firms in the Malaysian tourism industry suffering from a deficiency in logistcal performance?What are the strategies that can be adopted in order for logistics performance to be capable of being enhanced in firms operating within the tourism industry so as to enhance the overall performance of the Malaysian tourism industry?
In this chapter, there will be a literature review that will be carried out on this research topic and hence this means that there will be a review of literature relating tourism and logistical infrastructure. The review commences with an review of literature that relates to the description of the tourism product, the benefits of investing in tourism, a review of literature concerning tourism management, the charactertistics of the tourism industry, the opinions of past researchers about the strategies that can be used to enahnce the logistics practices within the industry to deliver value, the value chain of the tourism industry.
2.1 Characteristics of the Tourism Industy
According to Dwyer and Forsyth, (1997), the tourism industry does have a number of characteristics of a competitive market. Essentially, there are very few barriers to entry into the market, the market can be described as being a truly global market that have a few unnatural barriers to trade, there are a large number of firms within the industry and the prices are set on the sole basis of market expectations, essentially.
Within a highly competitive market like tourism, there does not seem to be any difference, when it comes to the yield from different types of tourists. Within this kind of a competitive market, resources have to be deployed at a level that does reflect their opportunity cost. What this mean here is that they will be employed at a level that makes it possible to provides a sufficient return to investors when talking in terms of the cost of capital. If there are resources which provide above normal profits they are bid up in price and any abnormal profit is dissipated into the cost of capital (Dwyer and Forsyth, 1997).
2.2 The Tourism Product Described
2.2.1 Features of the Tourism Product
It has been stated that Yilmaz and Bititci, (2006), that the tourism product is said to carry the characteristics pertaining to the service product as well as the characteristics that are special to the tourism industry, and it is this that tends to make the tourism product to be much different from physical goods. What can be said here is that these characteristics are very effective when it relates to the performan本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。