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论文作者:留学论文论文属性:学期论文 termpaper登出时间:2014-03-19编辑:caribany点击率:16597
论文字数:3442论文编号:org201403171559333717语种:中文 Chinese地区:英国价格:免费论文
关键词:Supply Chain in B2BB2B供应链produce value产生价值subject of logistics
摘要:本文是有关B2B供应链管理的英国Essay 格式:文章提到供应链管理是相互关联的,通过上游和下游之间的联系产生价值(产品和/或服务),以最终消费者的过程之间的组织/个人的联网管理。供应链管理的全过程,可以被看作是涉及组织/个人的所有活动,以最终客户的网络。在B2B战役,最终客户通常被认为是组织,机构,政府部门等。
Besides, so-called “Platinum Councils” are another means of maintaining a close customer relationship. DELL organizes semi-annual meetings for their biggest customers inviting executives and technicians to discuss latest developments in technology and giving them the chance to exchange views and experiences.
Supplier Market: today, the rule at Dell is to have as few suppliers as possible (Magretta 1998, p.75). Dell is trying to establish a mutual benefit partnership with its suppliers.
Internal Market: At DELL, employee satisfaction is achieved by partnering with employees through shared objectives and a common strategy. For this, same goal between employer and employees is needed. In order to act in a same way, employees are treated like co-owners. (Dell 1999, p.109)
Recruitment Market: The way in which DELL conducts itself in the Recruitment Market is similar to the way it conducts itself in the Customer, Supplier and Internal Markets i.e. through the use if the use of the direct marketing activity.
Influence and Referral Market: DELL had built a good relationship with government. In computer industry, this company is always keeping ahead of the competitions. In terms of the referral market DELL exploits this market through supplying businesses and education centers, such as universities and schools, as well as charitable organizations.
CONCLUSION
结论