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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-03-15编辑:Cinderella点击率:21765
论文字数:6880论文编号:org201503132219428341语种:英语 English地区:加拿大价格:免费论文
关键词:international marketbusiness跨国企业全球贸易Culture
摘要:本文认为,企业发展环境中的政治、宗教、经济等因素都是可见的,而文化因素却通常是隐藏式的,容易被管理者忽视。作者探讨了全球化进程下,文化对企业跨国发展的重要影响作用。
What To Do
How quickly a company fits in Spain depends on how adaptable the company itself is. (Graff 2006: 30)
Graff suggests to ‘do as the Spaniards do', within the boundaries of common sense. It is not necessary to abandon its own standards and culture in order to become Spanish. For Spaniard new comers will always remain ‘extranjeros' (foreigners) but correct behaviour will be appreciated and will ensure cooperative friendliness from the locals. (Graff 2006:4)
Spaniards have the need to know the person quite well before feeling comfortable to start a conversation with the new comer. For this reason, it is important to be as formal as possible when meeting for the first time with them. It is a good idea to introduce in detail without being worry to be judged. The more a person will look hones the more Spaniard will be open to start a conversation. (Graff 2006:31)
Another aspect to keep into account is the characteristic of Spanish surnames. In Spain the mother's name is added onto the full name, so that in effect the middle name is the surname. For example, should the manager of an English company be called John James Smith, Spaniard will assume that its surname is James and Smith is simply its mother's surname. It is advisable to clarify this issue when introducing. (Graff 2006: 31)
A good local advertising agency and a good local market research firm can prevent many problems. (Czinkota et all 2009:...language)
Making Culture Work For Business Success
Culture should not be viewed as a challenge, but rather as an opportunity that can be exploited, differences can quite easily be dismissed as indicators of inferiority or viewed as approaches to be changes; however, the opposite may actually be the case. Best practice knows no one particular origin, nor should it acknowledge boundaries. The following rules serve as a summary of how culture a本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。